Largest lenders in East Baton Rouge Parish
| # | Lender | Grade | Applications | Originated | Denial rate | Median rate |
|---|---|---|---|---|---|---|
| 1 | United Shore Financial Services | B | 673 | 464 | 14.0% | 6.61% |
| 2 | Hancock Whitney Bank | B | 584 | 396 | 17.1% | 6.13% |
| 3 | GMFS | A | 520 | 356 | 1.7% | 6.63% |
| 4 | Rocket Mortgage | C | 513 | 309 | 26.9% | 6.63% |
| 5 | Regions Bank | C | 422 | 196 | 38.2% | 5.88% |
| 6 | Neighbors Federal Credit Union | F | 389 | 125 | 53.5% | — |
| 7 | Synergy One Lending | C | 355 | 265 | 3.1% | 6.75% |
| 8 | JPMorgan Chase Bank | B | 297 | 174 | 11.8% | 6.50% |
| 9 | Efcu Financial | D | 287 | 174 | 26.8% | — |
| 10 | Assurance Financial Group | C | 284 | 213 | 3.5% | 6.75% |
| 11 | Newrez | D | 231 | 77 | 20.8% | 6.63% |
| 12 | Freedom Mortgage | B | 214 | 71 | 9.8% | 6.25% |
| 13 | Dhi Mortgage Company | B | 214 | 116 | 24.3% | 4.99% |
| 14 | Pennymac Loan Services | C | 213 | 82 | 14.6% | 6.13% |
| 15 | Eustis Mortgage | B | 210 | 157 | 2.4% | 6.63% |
| 16 | Gulf Coast Bank and Trust | C | 207 | 127 | 13.5% | 6.64% |
| 17 | First Horizon Bank | B | 180 | 135 | 11.7% | 7.24% |
| 18 | Red River Bank | C | 177 | 108 | 17.0% | 6.39% |
| 19 | Dsld Mortgage | A | 163 | 110 | 8.6% | 6.25% |
| 20 | Geneva Financial | C | 161 | 104 | 2.5% | 6.75% |
| 21 | AmeriSave Mortgage | D | 160 | 26 | 68.1% | 8.00% |
| 22 | Navy Federal Credit Union | D | 157 | 70 | 28.7% | 7.63% |
| 23 | Equity Prime Mortgage | D | 151 | 65 | 9.9% | 6.63% |
| 24 | Fidelity Bank | D | 147 | 98 | 14.3% | 6.77% |
| 25 | Mortgage Research Center | C | 135 | 58 | 30.4% | 6.63% |
Best approval odds in East Baton Rouge Parish
Lowest decision denial rate among lenders that decided at least 50 applications here in 2025.
| # | Lender | Decided | Decision denial rate |
|---|---|---|---|
| 1 | Synergy Bank | 85 | 0.0% |
| 2 | Movement Mortgage | 72 | 1.4% |
| 3 | b1BANK | 52 | 1.9% |
| 4 | GMFS | 408 | 2.2% |
| 5 | Ark-La-Tex Financial Services, LLC. | 90 | 2.2% |
| 6 | Guild Mortgage | 77 | 2.6% |
| 7 | Eustis Mortgage | 164 | 3.1% |
| 8 | Geneva Financial | 110 | 3.6% |
| 9 | Landmark Bank | 79 | 3.8% |
| 10 | The Loan Store | 52 | 3.9% |
What East Baton Rouge Parish borrowers applied for
By loan purpose
By loan type
Why applications were denied
East Baton Rouge Parish by year
| Year | Applications | Originated | Denial rate | Median rate | Median loan |
|---|---|---|---|---|---|
| 2023 | 10,559 | 6,006 | 17.8% | 6.75% | $185,000 |
| 2024 | 11,638 | 6,688 | 18.5% | 6.75% | $185,000 |
| 2025 | 12,779 | 7,108 | 18.6% | 6.63% | $185,000 |
Frequently asked questions
18.6% of applications in East Baton Rouge Parish were denied in 2025, against 22.2% statewide in Louisiana.
United Shore Financial Services, with 673 applications in 2025 and a denial rate of 14.0%.
The median mortgage application in East Baton Rouge Parish in 2025 was for $185,000; the median property value on originated loans was $285,000.