Geneva Financial in Louisiana vs the state
2.0%Denial rate-20.15 pts vs state
3.1%Decision denial rate-25.09 pts vs state
63.3%Origination rate+11.33 pts vs state
6.75%Median rate+0.13 pts vs state
0.77Rate spread (pts)+0.41 pts vs state
$70kMedian applicant income
188Loans originated
6Denied
Trend in Louisiana
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 47 | 26 | 0.0% | 6.63% | #243 |
| 2024 | 151 | 91 | 4.0% | 7.13% | #126 |
| 2025 | 297 | 188 | 2.0% | 6.75% | #89 |
What Geneva Financial lends in Louisiana
By loan purpose
By loan type
Why it denied Louisiana applicants
Where in Louisiana
Counties with the most Geneva Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| East Baton Rouge Parish | 161 | 104 | 4 | 2.5% |
| Livingston Parish | 29 | 19 | 1 | 3.4% |
| Ascension Parish | 24 | 15 | 0 | 0.0% |
| Caddo Parish | 14 | 12 | 0 | 0.0% |
| Tangipahoa Parish | 12 | 3 | 0 | 0.0% |
| Lafourche Parish | 10 | 5 | 1 | 10.0% |
| Terrebonne Parish | 8 | 7 | 0 | 0.0% |
| Orleans Parish | 7 | 3 | 0 | 0.0% |
| St. Tammany Parish | 7 | 5 | 0 | 0.0% |
| West Baton Rouge Parish | 5 | 3 | 0 | 0.0% |
Other large lenders in Louisiana
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| 21st Mortgage | F | 7,057 | 49.0% | 10.10% |
| United Shore Financial Services | B | 6,264 | 13.1% | 6.38% |
| Rocket Mortgage | C | 5,770 | 25.9% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 4,370 | 45.6% | 10.50% |
| Triad Financial Services | D | 3,867 | 49.7% | 8.73% |
| Hancock Whitney Bank | B | 3,536 | 21.7% | 6.00% |
| Regions Bank | C | 3,356 | 45.8% | 6.00% |
| GMFS | A | 3,072 | 2.0% | 6.50% |
| Newrez | D | 2,664 | 21.1% | 6.50% |
| Dsld Mortgage | A | 2,545 | 6.3% | 6.13% |
Frequently asked questions
Louisiana: 297 applications in 2025, of which 188 were originated and 6 denied.
2.0% of all applications, or 3.1% of the applications it actually decided on. The Louisiana statewide average across all lenders was 22.2%.
The median rate on loans Geneva Financial originated in Louisiana in 2025 was 6.75%, against a statewide median of 6.63%.
About this data. Figures are Geneva Financial's own HMDA filing for properties located in Louisiana, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology