Assurance Financial Group in Louisiana vs the state
4.8%Denial rate-17.38 pts vs state
5.9%Decision denial rate-22.21 pts vs state
75.9%Origination rate+23.89 pts vs state
6.63%Median rate0.00 pts vs state
0.43Rate spread (pts)+0.07 pts vs state
$93kMedian applicant income
1,298Loans originated
82Denied
Trend in Louisiana
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 1,730 | 1,231 | 1.9% | 6.75% | #17 |
| 2024 | 1,328 | 1,001 | 4.6% | 6.75% | #26 |
| 2025 | 1,711 | 1,298 | 4.8% | 6.63% | #21 |
What Assurance Financial Group lends in Louisiana
By loan purpose
By loan type
Why it denied Louisiana applicants
Where in Louisiana
Counties with the most Assurance Financial Group applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| East Baton Rouge Parish | 284 | 213 | 10 | 3.5% |
| Ouachita Parish | 207 | 170 | 9 | 4.3% |
| Lafayette Parish | 177 | 139 | 5 | 2.8% |
| Terrebonne Parish | 140 | 110 | 7 | 5.0% |
| Caddo Parish | 127 | 107 | 2 | 1.6% |
| Bossier Parish | 92 | 68 | 4 | 4.3% |
| Lafourche Parish | 74 | 51 | 2 | 2.7% |
| Livingston Parish | 73 | 60 | 0 | 0.0% |
| Ascension Parish | 52 | 41 | 0 | 0.0% |
| Lincoln Parish | 41 | 36 | 1 | 2.4% |
Other large lenders in Louisiana
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| 21st Mortgage | F | 7,057 | 49.0% | 10.10% |
| United Shore Financial Services | B | 6,264 | 13.1% | 6.38% |
| Rocket Mortgage | C | 5,770 | 25.9% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 4,370 | 45.6% | 10.50% |
| Triad Financial Services | D | 3,867 | 49.7% | 8.73% |
| Hancock Whitney Bank | B | 3,536 | 21.7% | 6.00% |
| Regions Bank | C | 3,356 | 45.8% | 6.00% |
| GMFS | A | 3,072 | 2.0% | 6.50% |
| Newrez | D | 2,664 | 21.1% | 6.50% |
| Dsld Mortgage | A | 2,545 | 6.3% | 6.13% |
Frequently asked questions
Louisiana: 1,711 applications in 2025, of which 1,298 were originated and 82 denied.
4.8% of all applications, or 5.9% of the applications it actually decided on. The Louisiana statewide average across all lenders was 22.2%.
The median rate on loans Assurance Financial Group originated in Louisiana in 2025 was 6.63%, against a statewide median of 6.63%.
About this data. Figures are Assurance Financial Group's own HMDA filing for properties located in Louisiana, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology