GoodLeap in Wisconsin vs the state
22.5%Denial rate+8.53 pts vs state
29.1%Decision denial rate+12.73 pts vs state
47.2%Origination rate-20.97 pts vs state
6.88%Median rate+0.25 pts vs state
0.29Rate spread (pts)+0.17 pts vs state
$71kMedian applicant income
67Loans originated
32Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 28 | 10 | 17.9% | 6.25% | #360 |
| 2024 | 103 | 51 | 25.2% | 5.99% | #229 |
| 2025 | 142 | 67 | 22.5% | 6.88% | #215 |
What GoodLeap lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most GoodLeap applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 45 | 20 | 12 | 26.7% |
| Brown County | 10 | 7 | 2 | 20.0% |
| Waukesha County | 8 | 6 | 1 | 12.5% |
| Racine County | 8 | 4 | 1 | 12.5% |
| Outagamie County | 8 | 3 | 2 | 25.0% |
| Walworth County | 7 | 3 | 3 | 42.9% |
| Dane County | 6 | 2 | 1 | 16.7% |
| Kewaunee County | 5 | 0 | 0 | 0.0% |
| Jefferson County | 4 | 2 | 1 | 25.0% |
| Rock County | 3 | 2 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 142 applications in 2025, of which 67 were originated and 32 denied.
22.5% of all applications, or 29.1% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans GoodLeap originated in Wisconsin in 2025 was 6.88%, against a statewide median of 6.63%.
About this data. Figures are GoodLeap's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology