Associated Bank in Wisconsin vs the state
23.7%Denial rate+9.64 pts vs state
25.7%Decision denial rate+9.30 pts vs state
66.8%Origination rate-1.39 pts vs state
6.88%Median rate+0.25 pts vs state
0.01Rate spread (pts)-0.11 pts vs state
$95kMedian applicant income
4,974Loans originated
1,762Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 6,740 | 4,318 | 26.5% | 7.88% | #4 |
| 2024 | 7,264 | 4,798 | 24.1% | 7.63% | #4 |
| 2025 | 7,451 | 4,974 | 23.7% | 6.88% | #5 |
What Associated Bank lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Associated Bank applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 867 | 554 | 216 | 24.9% |
| Brown County | 749 | 542 | 145 | 19.4% |
| Waukesha County | 601 | 410 | 128 | 21.3% |
| Dane County | 332 | 208 | 91 | 27.4% |
| Rock County | 247 | 164 | 67 | 27.1% |
| St. Croix County | 240 | 168 | 42 | 17.5% |
| Winnebago County | 235 | 166 | 50 | 21.3% |
| Outagamie County | 234 | 169 | 45 | 19.2% |
| Ozaukee County | 204 | 151 | 35 | 17.2% |
| Washington County | 201 | 151 | 34 | 16.9% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
| Community First | A | 4,368 | 6.9% | 5.49% |
Frequently asked questions
Wisconsin: 7,451 applications in 2025, of which 4,974 were originated and 1,762 denied.
23.7% of all applications, or 25.7% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Associated Bank originated in Wisconsin in 2025 was 6.88%, against a statewide median of 6.63%.
About this data. Figures are Associated Bank's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology