Rocket Mortgage in Wisconsin vs the state
18.0%Denial rate+4.01 pts vs state
19.2%Decision denial rate+2.86 pts vs state
73.4%Origination rate+5.21 pts vs state
6.63%Median rate0.00 pts vs state
0.60Rate spread (pts)+0.48 pts vs state
$88kMedian applicant income
5,736Loans originated
1,409Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 4,281 | 3,079 | 19.2% | 6.63% | #9 |
| 2024 | 5,669 | 4,296 | 16.0% | 6.63% | #5 |
| 2025 | 7,819 | 5,736 | 18.0% | 6.63% | #4 |
What Rocket Mortgage lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Rocket Mortgage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 1,082 | 773 | 214 | 19.8% |
| Waukesha County | 493 | 380 | 64 | 13.0% |
| Dane County | 360 | 277 | 50 | 13.9% |
| Racine County | 320 | 244 | 60 | 18.8% |
| Kenosha County | 294 | 210 | 56 | 19.0% |
| Brown County | 286 | 218 | 40 | 14.0% |
| Rock County | 286 | 223 | 37 | 12.9% |
| Winnebago County | 234 | 170 | 41 | 17.5% |
| Walworth County | 222 | 159 | 37 | 16.7% |
| Outagamie County | 212 | 173 | 23 | 10.8% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
| Community First | A | 4,368 | 6.9% | 5.49% |
Frequently asked questions
Wisconsin: 7,819 applications in 2025, of which 5,736 were originated and 1,409 denied.
18.0% of all applications, or 19.2% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Rocket Mortgage originated in Wisconsin in 2025 was 6.63%, against a statewide median of 6.63%.
About this data. Figures are Rocket Mortgage's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology