The Loan Store in Wisconsin vs the state
12.3%Denial rate-1.69 pts vs state
14.2%Decision denial rate-2.19 pts vs state
64.5%Origination rate-3.66 pts vs state
6.88%Median rate+0.25 pts vs state
0.28Rate spread (pts)+0.16 pts vs state
$132kMedian applicant income
89Loans originated
17Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 24 | 18 | 4.2% | 7.13% | #375 |
| 2024 | 80 | 45 | 13.8% | 7.13% | #267 |
| 2025 | 138 | 89 | 12.3% | 6.88% | #218 |
What The Loan Store lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most The Loan Store applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 37 | 25 | 3 | 8.1% |
| Brown County | 14 | 11 | 1 | 7.1% |
| Waukesha County | 9 | 7 | 2 | 22.2% |
| Washington County | 8 | 6 | 0 | 0.0% |
| Dane County | 7 | 3 | 1 | 14.3% |
| Kenosha County | 6 | 2 | 3 | 50.0% |
| Walworth County | 6 | 3 | 0 | 0.0% |
| Outagamie County | 4 | 3 | 0 | 0.0% |
| Racine County | 4 | 2 | 2 | 50.0% |
| Marathon County | 3 | 2 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 138 applications in 2025, of which 89 were originated and 17 denied.
12.3% of all applications, or 14.2% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans The Loan Store originated in Wisconsin in 2025 was 6.88%, against a statewide median of 6.63%.
About this data. Figures are The Loan Store's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology