NFM in Wisconsin vs the state
1.1%Denial rate-12.90 pts vs state
1.4%Decision denial rate-14.97 pts vs state
78.9%Origination rate+10.74 pts vs state
6.75%Median rate+0.13 pts vs state
0.57Rate spread (pts)+0.45 pts vs state
$77kMedian applicant income
71Loans originated
1Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2024 | 41 | 35 | 0.0% | 7.50% | #340 |
| 2025 | 90 | 71 | 1.1% | 6.75% | #266 |
What NFM lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most NFM applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Racine County | 37 | 27 | 1 | 2.7% |
| Kenosha County | 24 | 20 | 0 | 0.0% |
| Milwaukee County | 11 | 8 | 0 | 0.0% |
| Walworth County | 5 | 5 | 0 | 0.0% |
| Vilas County | 2 | 0 | 0 | 0.0% |
| Rock County | 2 | 2 | 0 | 0.0% |
| Waukesha County | 2 | 2 | 0 | 0.0% |
| Forest County | 1 | 1 | 0 | 0.0% |
| Brown County | 1 | 1 | 0 | 0.0% |
| Sauk County | 1 | 1 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 90 applications in 2025, of which 71 were originated and 1 denied.
1.1% of all applications, or 1.4% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans NFM originated in Wisconsin in 2025 was 6.75%, against a statewide median of 6.63%.
About this data. Figures are NFM's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology