New Day Financial in Wisconsin vs the state
24.9%Denial rate+10.92 pts vs state
52.0%Decision denial rate+35.67 pts vs state
20.9%Origination rate-47.26 pts vs state
6.99%Median rate+0.37 pts vs state
0.84Rate spread (pts)+0.72 pts vs state
$68kMedian applicant income
150Loans originated
179Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 536 | 92 | 24.6% | 7.49% | #76 |
| 2024 | 618 | 128 | 22.3% | 7.50% | #69 |
| 2025 | 718 | 150 | 24.9% | 6.99% | #71 |
What New Day Financial lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most New Day Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 87 | 19 | 23 | 26.4% |
| Racine County | 34 | 8 | 8 | 23.5% |
| Rock County | 30 | 6 | 8 | 26.7% |
| Winnebago County | 30 | 6 | 4 | 13.3% |
| Waukesha County | 24 | 2 | 9 | 37.5% |
| Outagamie County | 23 | 5 | 3 | 13.0% |
| Kenosha County | 23 | 8 | 5 | 21.7% |
| Brown County | 20 | 6 | 1 | 5.0% |
| Fond du Lac County | 19 | 2 | 4 | 21.1% |
| Dodge County | 17 | 4 | 4 | 23.5% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 718 applications in 2025, of which 150 were originated and 179 denied.
24.9% of all applications, or 52.0% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans New Day Financial originated in Wisconsin in 2025 was 6.99%, against a statewide median of 6.63%.
About this data. Figures are New Day Financial's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology