Loan Simple in Wisconsin vs the state
8.1%Denial rate-5.90 pts vs state
11.5%Decision denial rate-4.82 pts vs state
62.2%Origination rate-5.99 pts vs state
7.13%Median rate+0.50 pts vs state
1.60Rate spread (pts)+1.48 pts vs state
$83kMedian applicant income
23Loans originated
3Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 9 | 6 | 0.0% | 7.63% | #469 |
| 2024 | 15 | 11 | 0.0% | 6.50% | #442 |
| 2025 | 37 | 23 | 8.1% | 7.13% | #368 |
What Loan Simple lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Loan Simple applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 6 | 3 | 1 | 16.7% |
| Oconto County | 4 | 1 | 0 | 0.0% |
| Iowa County | 3 | 2 | 0 | 0.0% |
| Racine County | 3 | 3 | 0 | 0.0% |
| Winnebago County | 2 | 2 | 0 | 0.0% |
| Jefferson County | 2 | 1 | 1 | 50.0% |
| Outagamie County | 2 | 2 | 0 | 0.0% |
| Burnett County | 2 | 1 | 0 | 0.0% |
| Walworth County | 2 | 2 | 0 | 0.0% |
| Crawford County | 1 | 1 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 37 applications in 2025, of which 23 were originated and 3 denied.
8.1% of all applications, or 11.5% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Loan Simple originated in Wisconsin in 2025 was 7.13%, against a statewide median of 6.63%.
About this data. Figures are Loan Simple's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology