Lendage in Wisconsin vs the state
11.3%Denial rate-2.73 pts vs state
12.3%Decision denial rate-4.07 pts vs state
76.2%Origination rate+8.07 pts vs state
11.50%Median rate+4.88 pts vs state
5.22Rate spread (pts)+5.10 pts vs state
$108kMedian applicant income
250Loans originated
37Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2024 | 151 | 121 | 11.3% | 12.75% | #173 |
| 2025 | 328 | 250 | 11.3% | 11.50% | #108 |
What Lendage lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Lendage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 42 | 31 | 5 | 11.9% |
| Waukesha County | 30 | 23 | 4 | 13.3% |
| Racine County | 25 | 21 | 4 | 16.0% |
| Dane County | 21 | 18 | 2 | 9.5% |
| Brown County | 19 | 18 | 0 | 0.0% |
| Kenosha County | 15 | 11 | 3 | 20.0% |
| Outagamie County | 12 | 8 | 2 | 16.7% |
| Rock County | 11 | 10 | 1 | 9.1% |
| Jefferson County | 10 | 9 | 0 | 0.0% |
| Washington County | 10 | 5 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 328 applications in 2025, of which 250 were originated and 37 denied.
11.3% of all applications, or 12.3% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Lendage originated in Wisconsin in 2025 was 11.50%, against a statewide median of 6.63%.
About this data. Figures are Lendage's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology