First Alliance Home Mortgage in Wisconsin vs the state
8.3%Denial rate-5.68 pts vs state
12.5%Decision denial rate-3.86 pts vs state
58.3%Origination rate-9.82 pts vs state
5.99%Median rate-0.63 pts vs state
0.60Rate spread (pts)+0.48 pts vs state
$63kMedian applicant income
7Loans originated
1Denied
What First Alliance Home Mortgage lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most First Alliance Home Mortgage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Wood County | 2 | 1 | 1 | 50.0% |
| Fond du Lac County | 1 | 0 | 0 | 0.0% |
| Calumet County | 1 | 1 | 0 | 0.0% |
| Outagamie County | 1 | 0 | 0 | 0.0% |
| Winnebago County | 1 | 1 | 0 | 0.0% |
| Marquette County | 1 | 0 | 0 | 0.0% |
| Waukesha County | 1 | 1 | 0 | 0.0% |
| Rock County | 1 | 1 | 0 | 0.0% |
| Milwaukee County | 1 | 0 | 0 | 0.0% |
| Pierce County | 1 | 1 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 12 applications in 2025, of which 7 were originated and 1 denied.
8.3% of all applications, or 12.5% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans First Alliance Home Mortgage originated in Wisconsin in 2025 was 5.99%, against a statewide median of 6.63%.
About this data. Figures are First Alliance Home Mortgage's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology