Mortgage lender · Cranford, NJ · LEI 549300H12E7AUMUHP294

First Alliance Home Mortgage review: approval odds, rates and grade (2025)

First Alliance Home Mortgage earns a C, in line with the typical performance of mid-size mortgage lenders. It turned down 7.4% of the applications it decided on in 2025, which ranks in the 61st percentile for approval odds. Its median loan was priced 0.40 points above the average prime offer rate, ranking in the 28th percentile on pricing. Compared against 581 mid-size mortgage lenders using 2025 HMDA filings.

2.0kApplications2025
63.4%Originatedof applications
7.4%Decision denial ratenational 22.6%
6.62%Median ratenational 6.63%
$448MLoan volume33 states

First Alliance Home Mortgage at a glance, 2025

Every figure is from the lender's own HMDA filing. "vs national" compares with all lenders combined.

5.1%Denial rate (all applications)-12.88 pts vs national
7.4%Denial rate (decided applications)-15.15 pts vs national
63.4%Origination rate+5.37 pts vs national
31.5%Withdrawn by applicant
0.0%Closed for incompleteness
6.62%Median interest rate0.00 pts vs national
0.40Median rate spread (pts over APOR)+0.15 pts vs national
$305,000Median loan amount
$9,821Median total loan costs
$110kMedian applicant income
86%Median loan-to-value
3High-cost (HOEPA) loans

How the C grade breaks down

Each component is a percentile rank among 581 mid-size mortgage lenders. Higher is better. Components the lender does not report are left out and the weights redistributed.

Approval oddsdecision denial rate, weight 45%

61st7.4% denied

Pricingmedian rate spread over APOR, weight 30%

28th0.40 pts

Processwithdrawn + incomplete share, weight 15%

7th31.5%

Closing coststotal loan costs ÷ loan amount, weight 10%

20th3.22% of loan

Trend, 2023–2025

YearApplicationsOriginatedDenial rateDecision denialMedian rateVolume
20231,1866597.7%12.1%6.75%$212M
20241,5259654.3%6.4%6.63%$318M
20251,9811,2565.1%7.4%6.62%$448M

What First Alliance Home Mortgage lends

Applications by purpose and loan type in 2025, with the denial rate for each. A lender's mix explains a lot of its headline rate: HELOCs and FHA loans are denied far more often than conventional purchase loans.

By loan purpose

Home purchase 1,353 68% · 5.5% denied
Refinance 628 32% · 4.3% denied

By loan type

Conventional 1,156 58% · 3.6% denied
FHA 769 39% · 7.2% denied
VA 50 3% · 4.0% denied
USDA / RHS 6 0% · 33.3% denied

Also: 0 home-equity lines, 0 reverse mortgages, 0 manufactured homes, 255 investment properties.

Why First Alliance Home Mortgage denies applications

Primary reason reported for each of the 101 denials in 2025. Lenders can cite up to four reasons; this is the first one listed.

Other 31 31%
Debt-to-income ratio 26 26%
Collateral 14 14%
Credit history 12 12%
Unverifiable information 12 12%
Insufficient cash 5 5%
Employment history 1 1%

How these reasons compare nationally →

Who gets approved at First Alliance Home Mortgage

Decision denial rate by applicant profile. Groups with fewer than 20 applications are omitted.

Applicant incomeApplicationsOriginatedDecision denial rate
Under $50k1166910.4%
$50k – $100k7084408.3%
$100k – $150k4822937.6%
$150k – $250k3542384.8%
Over $250k1991522.6%
Applicant ageApplicationsOriginatedDecision denial rate
Under 25593813.6%
25–344402948.1%
35–445343356.2%
45–544763127.1%
55–642881824.7%
65–741316811.7%
Over 74532715.6%

Where First Alliance Home Mortgage lends

33 states and 379 counties in 2025. Click a state for the lender's full record there.

StateApplicationsOriginatedDenial rateMedian rateRank in state
New Jersey6073745.3%6.63%#98
Pennsylvania3942973.1%6.63%#189
Florida1868810.8%6.63%#381
Maryland1441112.1%6.49%#198
Illinois108790.9%6.63%#336
North Carolina88592.3%6.38%#337
Texas662119.7%6.50%#646
New York59258.5%5.99%#318
Virginia49352.0%6.49%#380
Indiana28143.6%6.25%#422
South Carolina28163.6%6.38%#404
Ohio271214.8%5.99%#487
Delaware25244.0%6.62%#169
Tennessee24180.0%5.99%#511
Kentucky22190.0%6.00%#345
California21100.0%6.00%#629
Georgia20120.0%6.44%#571
Michigan20100.0%5.63%#435
Louisiana1556.7%6.50%#340
Wisconsin1278.3%5.99%#466
Arizona7314.3%5.75%#553
Connecticut640.0%6.44%#428
District of Columbia5220.0%6.37%#236

Frequently asked questions

First Alliance Home Mortgage denied 7.4% of the applications it decided on in 2025. The national figure across all lenders was 22.6%. On approval odds it ranks in the 61st percentile of mid-size mortgage lenders.

The most common reason First Alliance Home Mortgage gave in 2025 was "other", cited on 30.7% of its denials. Lenders report up to four reasons per denial to the CFPB; the full breakdown is on this page.

The median interest rate on loans First Alliance Home Mortgage originated in 2025 was 6.62%, and its median rate spread over the average prime offer rate was 0.40 points. Rates on this page are what borrowers actually got, not advertised rates.

In 2025, 68% of its applications were for home purchases, 32% for refinancing (including cash-out), and 0% for home improvement or other purposes. By loan type: 58% conventional, 39% FHA, 3% VA.

Every figure on this page comes from the Home Mortgage Disclosure Act (HMDA) Loan/Application Register published by the CFPB, which lenders are required by federal law to file. We add the grade and the comparisons; we do not add facts.

About this data. HMDA data is published once a year by the CFPB. The current release covers applications acted on in calendar year 2025. Figures describe applications the lender acted on, including loans it later sold. Interest rates and costs are medians on originated loans only; some depository institutions are exempt from reporting pricing fields, which is why a few cells read "—". MortgageGrades is not affiliated with First Alliance Home Mortgage. Data sources · Methodology