Figure Lending in Wisconsin vs the state
23.0%Denial rate+9.01 pts vs state
24.0%Decision denial rate+7.62 pts vs state
50.4%Origination rate-17.71 pts vs state
8.65%Median rate+2.03 pts vs state
2.33Rate spread (pts)+2.21 pts vs state
$93kMedian applicant income
517Loans originated
236Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 707 | 314 | 34.0% | 11.15% | #52 |
| 2024 | 807 | 413 | 22.7% | 10.55% | #54 |
| 2025 | 1,025 | 517 | 23.0% | 8.65% | #48 |
What Figure Lending lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Figure Lending applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 118 | 49 | 44 | 37.3% |
| Waukesha County | 71 | 42 | 10 | 14.1% |
| Kenosha County | 62 | 28 | 13 | 21.0% |
| Brown County | 54 | 27 | 11 | 20.4% |
| Dane County | 51 | 28 | 8 | 15.7% |
| Winnebago County | 44 | 23 | 13 | 29.5% |
| Racine County | 31 | 15 | 7 | 22.6% |
| Outagamie County | 28 | 16 | 5 | 17.9% |
| Dodge County | 28 | 17 | 4 | 14.3% |
| Rock County | 23 | 15 | 7 | 30.4% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 1,025 applications in 2025, of which 517 were originated and 236 denied.
23.0% of all applications, or 24.0% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Figure Lending originated in Wisconsin in 2025 was 8.65%, against a statewide median of 6.63%.
About this data. Figures are Figure Lending's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology