Equity Prime Mortgage in Wisconsin vs the state
12.3%Denial rate-1.67 pts vs state
24.4%Decision denial rate+8.01 pts vs state
37.9%Origination rate-30.28 pts vs state
6.63%Median rate0.00 pts vs state
0.32Rate spread (pts)+0.20 pts vs state
$79kMedian applicant income
89Loans originated
29Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 38 | 23 | 2.6% | 7.25% | #328 |
| 2024 | 65 | 38 | 0.0% | 7.13% | #292 |
| 2025 | 235 | 89 | 12.3% | 6.63% | #139 |
What Equity Prime Mortgage lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Equity Prime Mortgage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 49 | 13 | 5 | 10.2% |
| Rock County | 16 | 9 | 1 | 6.3% |
| Racine County | 12 | 8 | 1 | 8.3% |
| Kenosha County | 12 | 6 | 1 | 8.3% |
| Winnebago County | 11 | 4 | 2 | 18.2% |
| Dane County | 10 | 5 | 1 | 10.0% |
| Waukesha County | 9 | 4 | 3 | 33.3% |
| Jefferson County | 7 | 2 | 0 | 0.0% |
| Brown County | 6 | 3 | 0 | 0.0% |
| Manitowoc County | 6 | 2 | 3 | 50.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 235 applications in 2025, of which 89 were originated and 29 denied.
12.3% of all applications, or 24.4% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Equity Prime Mortgage originated in Wisconsin in 2025 was 6.63%, against a statewide median of 6.63%.
About this data. Figures are Equity Prime Mortgage's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology