Success Lending in Wisconsin vs the state
9.5%Denial rate-4.49 pts vs state
11.1%Decision denial rate-5.25 pts vs state
76.2%Origination rate+8.04 pts vs state
6.56%Median rate-0.06 pts vs state
0.28Rate spread (pts)+0.16 pts vs state
$98kMedian applicant income
32Loans originated
4Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 47 | 33 | 21.3% | 6.99% | #315 |
| 2024 | 40 | 27 | 17.5% | 7.13% | #346 |
| 2025 | 42 | 32 | 9.5% | 6.56% | #348 |
What Success Lending lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Success Lending applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 9 | 7 | 2 | 22.2% |
| Rock County | 8 | 3 | 2 | 25.0% |
| Portage County | 6 | 6 | 0 | 0.0% |
| Waukesha County | 4 | 4 | 0 | 0.0% |
| La Crosse County | 2 | 0 | 0 | 0.0% |
| Marathon County | 2 | 1 | 0 | 0.0% |
| Sheboygan County | 2 | 2 | 0 | 0.0% |
| Wood County | 2 | 2 | 0 | 0.0% |
| Calumet County | 1 | 1 | 0 | 0.0% |
| Kenosha County | 1 | 1 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 42 applications in 2025, of which 32 were originated and 4 denied.
9.5% of all applications, or 11.1% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Success Lending originated in Wisconsin in 2025 was 6.56%, against a statewide median of 6.63%.
About this data. Figures are Success Lending's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology