Servion in Wisconsin vs the state
6.4%Denial rate-7.66 pts vs state
7.6%Decision denial rate-8.78 pts vs state
76.4%Origination rate+8.25 pts vs state
6.50%Median rate-0.13 pts vs state
0.17Rate spread (pts)+0.05 pts vs state
$86kMedian applicant income
301Loans originated
25Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 221 | 170 | 5.9% | 6.63% | #123 |
| 2024 | 349 | 273 | 6.6% | 6.75% | #101 |
| 2025 | 394 | 301 | 6.4% | 6.50% | #97 |
What Servion lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Servion applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| La Crosse County | 106 | 98 | 2 | 1.9% |
| Sheboygan County | 27 | 15 | 1 | 3.7% |
| Monroe County | 22 | 17 | 0 | 0.0% |
| Manitowoc County | 21 | 15 | 2 | 9.5% |
| Milwaukee County | 17 | 7 | 3 | 17.6% |
| Chippewa County | 13 | 7 | 1 | 7.7% |
| Vernon County | 12 | 11 | 0 | 0.0% |
| Rock County | 12 | 6 | 0 | 0.0% |
| Douglas County | 12 | 11 | 0 | 0.0% |
| Polk County | 11 | 10 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 394 applications in 2025, of which 301 were originated and 25 denied.
6.4% of all applications, or 7.6% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Servion originated in Wisconsin in 2025 was 6.50%, against a statewide median of 6.63%.
About this data. Figures are Servion's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology