Primary Residential Mortgage in Wisconsin vs the state
10.6%Denial rate-3.42 pts vs state
17.0%Decision denial rate+0.62 pts vs state
51.8%Origination rate-16.39 pts vs state
6.69%Median rate+0.06 pts vs state
0.69Rate spread (pts)+0.57 pts vs state
$80kMedian applicant income
132Loans originated
27Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 190 | 120 | 8.4% | 6.88% | #135 |
| 2024 | 411 | 284 | 6.6% | 6.75% | #95 |
| 2025 | 255 | 132 | 10.6% | 6.69% | #130 |
What Primary Residential Mortgage lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Primary Residential Mortgage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Outagamie County | 43 | 23 | 4 | 9.3% |
| Winnebago County | 32 | 15 | 2 | 6.3% |
| Milwaukee County | 20 | 12 | 1 | 5.0% |
| Waupaca County | 15 | 10 | 0 | 0.0% |
| Calumet County | 15 | 6 | 4 | 26.7% |
| Washington County | 14 | 7 | 5 | 35.7% |
| Sheboygan County | 11 | 8 | 1 | 9.1% |
| Brown County | 11 | 7 | 0 | 0.0% |
| Green Lake County | 10 | 4 | 2 | 20.0% |
| Dodge County | 9 | 4 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 255 applications in 2025, of which 132 were originated and 27 denied.
10.6% of all applications, or 17.0% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Primary Residential Mortgage originated in Wisconsin in 2025 was 6.69%, against a statewide median of 6.63%.
About this data. Figures are Primary Residential Mortgage's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology