Hometown Equity Mortgage in Wisconsin vs the state
38.8%Denial rate+24.74 pts vs state
38.8%Decision denial rate+22.39 pts vs state
60.0%Origination rate-8.15 pts vs state
7.56%Median rate+0.94 pts vs state
0.87Rate spread (pts)+0.75 pts vs state
$87kMedian applicant income
48Loans originated
31Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 33 | 21 | 27.3% | 9.25% | #340 |
| 2024 | 59 | 35 | 40.7% | 7.75% | #300 |
| 2025 | 80 | 48 | 38.8% | 7.56% | #279 |
What Hometown Equity Mortgage lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Hometown Equity Mortgage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 48 | 25 | 23 | 47.9% |
| Waukesha County | 5 | 4 | 1 | 20.0% |
| Outagamie County | 4 | 3 | 1 | 25.0% |
| Kenosha County | 3 | 2 | 1 | 33.3% |
| Brown County | 3 | 2 | 1 | 33.3% |
| Racine County | 3 | 2 | 1 | 33.3% |
| Wood County | 2 | 1 | 1 | 50.0% |
| Sheboygan County | 2 | 1 | 0 | 0.0% |
| Ashland County | 1 | 1 | 0 | 0.0% |
| Winnebago County | 1 | 1 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 80 applications in 2025, of which 48 were originated and 31 denied.
38.8% of all applications, or 38.8% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Hometown Equity Mortgage originated in Wisconsin in 2025 was 7.56%, against a statewide median of 6.63%.
About this data. Figures are Hometown Equity Mortgage's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology