Largest lenders in Pierce County
| # | Lender | Grade | Applications | Originated | Denial rate | Median rate |
|---|---|---|---|---|---|---|
| 1 | PrimeSouth Bank | C | 87 | 75 | 9.2% | 7.50% |
| 2 | United Shore Financial Services | B | 80 | 69 | 2.5% | 6.20% |
| 3 | 21st Mortgage | F | 65 | 20 | 40.0% | 10.61% |
| 4 | Rocket Mortgage | C | 58 | 41 | 17.2% | 6.50% |
| 5 | Vanderbilt Mortgage and Finance | F | 38 | 7 | 31.6% | 10.50% |
| 6 | Mortgage Research Center | C | 33 | 12 | 12.1% | 6.25% |
| 7 | Georgia'S Own | F | 33 | 8 | 48.5% | 7.38% |
| 8 | First Southern Bank | – | 22 | 17 | 4.6% | — |
| 9 | Newrez | D | 15 | 6 | 20.0% | 6.06% |
| 10 | Broker Solutions | D | 15 | 5 | 13.3% | 7.00% |
| 11 | Towne Mortgage | B | 13 | 8 | 15.4% | 6.06% |
| 12 | Loandepot.Com | D | 11 | 9 | 9.1% | 7.88% |
| 13 | American Financial Resources | B | 11 | 6 | 0.0% | 6.50% |
| 14 | Truist Bank | C | 10 | 3 | 50.0% | 7.75% |
| 15 | Evergreen Moneysource Mortgage | B | 10 | 8 | 10.0% | 6.87% |
| 16 | Navy Federal Credit Union | D | 10 | 5 | 40.0% | 6.25% |
| 17 | AmeriSave Mortgage | D | 9 | 1 | 55.6% | 8.63% |
| 18 | Pennymac Loan Services | C | 8 | 4 | 25.0% | 6.37% |
| 19 | Crosscountry Mortgage | B | 8 | 3 | 0.0% | 6.99% |
| 20 | Kind Lending | C | 8 | 8 | 0.0% | 7.25% |
| 21 | Freedom Mortgage | B | 8 | 3 | 37.5% | 6.25% |
| 22 | Guaranteed Rate | B | 7 | 4 | 0.0% | 7.81% |
| 23 | Equity Prime Mortgage | D | 7 | 3 | 0.0% | 6.63% |
| 24 | Southwest Stage Funding | F | 7 | 3 | 28.6% | 5.88% |
| 25 | Paramount Residential Mortgage Group | B | 7 | 6 | 14.3% | 6.38% |
Best approval odds in Pierce County
Lowest decision denial rate among lenders that decided at least 50 applications here in 2025.
| # | Lender | Decided | Decision denial rate |
|---|---|---|---|
| 1 | United Shore Financial Services | 73 | 2.7% |
| 2 | PrimeSouth Bank | 83 | 9.6% |
| 3 | Rocket Mortgage | 52 | 19.2% |
What Pierce County borrowers applied for
By loan purpose
By loan type
Why applications were denied
Pierce County by year
| Year | Applications | Originated | Denial rate | Median rate | Median loan |
|---|---|---|---|---|---|
| 2023 | 608 | 337 | 21.7% | 7.00% | $135,000 |
| 2024 | 638 | 362 | 18.8% | 6.99% | $135,000 |
| 2025 | 808 | 461 | 17.3% | 6.75% | $155,000 |
Frequently asked questions
17.3% of applications in Pierce County were denied in 2025, against 19.2% statewide in Georgia.
PrimeSouth Bank, with 87 applications in 2025 and a denial rate of 9.2%.
The median mortgage application in Pierce County in 2025 was for $155,000; the median property value on originated loans was $245,000.