Triad Financial Services in Wisconsin vs the state
57.4%Denial rate+43.38 pts vs state
57.4%Decision denial rate+41.03 pts vs state
21.0%Origination rate-47.13 pts vs state
9.38%Median rate+2.76 pts vs state
3.56Rate spread (pts)+3.44 pts vs state
$52kMedian applicant income
111Loans originated
303Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 866 | 239 | 55.1% | 8.00% | #46 |
| 2024 | 870 | 261 | 50.7% | 8.20% | #52 |
| 2025 | 528 | 111 | 57.4% | 9.38% | #82 |
What Triad Financial Services lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Triad Financial Services applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Kenosha County | 49 | 7 | 36 | 73.5% |
| Fond du Lac County | 48 | 15 | 26 | 54.2% |
| Eau Claire County | 43 | 11 | 20 | 46.5% |
| Dane County | 30 | 8 | 15 | 50.0% |
| Outagamie County | 23 | 9 | 8 | 34.8% |
| Jefferson County | 19 | 3 | 10 | 52.6% |
| Polk County | 18 | 4 | 8 | 44.4% |
| Dunn County | 18 | 6 | 6 | 33.3% |
| Douglas County | 18 | 4 | 12 | 66.7% |
| Columbia County | 17 | 4 | 10 | 58.8% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 528 applications in 2025, of which 111 were originated and 303 denied.
57.4% of all applications, or 57.4% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Triad Financial Services originated in Wisconsin in 2025 was 9.38%, against a statewide median of 6.63%.
About this data. Figures are Triad Financial Services's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology