Prime Financial Credit Union in Wisconsin vs the state
9.8%Denial rate-4.22 pts vs state
10.4%Decision denial rate-5.99 pts vs state
83.9%Origination rate+15.77 pts vs state
7.13%Median rate+0.50 pts vs state
0.71Rate spread (pts)+0.59 pts vs state
$62kMedian applicant income
120Loans originated
14Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 164 | 52 | 30.5% | 7.50% | #158 |
| 2024 | 125 | 110 | 7.2% | 7.38% | #201 |
| 2025 | 143 | 120 | 9.8% | 7.13% | #213 |
What Prime Financial Credit Union lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Prime Financial Credit Union applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 108 | 93 | 10 | 9.3% |
| Racine County | 7 | 7 | 0 | 0.0% |
| Waukesha County | 6 | 5 | 1 | 16.7% |
| Sheboygan County | 3 | 3 | 0 | 0.0% |
| Ozaukee County | 3 | 3 | 0 | 0.0% |
| Kenosha County | 2 | 2 | 0 | 0.0% |
| Washington County | 2 | 1 | 0 | 0.0% |
| Fond du Lac County | 2 | 1 | 1 | 50.0% |
| Washburn County | 1 | 1 | 0 | 0.0% |
| Manitowoc County | 1 | 0 | 1 | 100.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 143 applications in 2025, of which 120 were originated and 14 denied.
9.8% of all applications, or 10.4% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Prime Financial Credit Union originated in Wisconsin in 2025 was 7.13%, against a statewide median of 6.63%.
About this data. Figures are Prime Financial Credit Union's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology