Prime Financial Credit Union at a glance, 2025
Every figure is from the lender's own HMDA filing. "vs national" compares with all lenders combined.
How the D grade breaks down
Each component is a percentile rank among 1,883 small mortgage lenders. Higher is better. Components the lender does not report are left out and the weights redistributed.
Approval oddsdecision denial rate, weight 45%
11th26.2% deniedPricingmedian rate spread over APOR, weight 30%
19th0.71 ptsProcesswithdrawn + incomplete share, weight 15%
40th13.7%Closing coststotal loan costs ÷ loan amount, weight 10%
71st1.37% of loanTrend, 2023–2025
| Year | Applications | Originated | Denial rate | Decision denial | Median rate | Volume |
|---|---|---|---|---|---|---|
| 2023 | 241 | 52 | 28.2% | 55.7% | 7.50% | $5.5M |
| 2024 | 130 | 112 | 9.2% | 9.2% | 7.38% | $15M |
| 2025 | 190 | 120 | 22.6% | 26.2% | 7.13% | $15M |
What Prime Financial Credit Union lends
Applications by purpose and loan type in 2025, with the denial rate for each. A lender's mix explains a lot of its headline rate: HELOCs and FHA loans are denied far more often than conventional purchase loans.
By loan purpose
By loan type
Also: 34 home-equity lines, 0 reverse mortgages, 0 manufactured homes, 6 investment properties.
Why Prime Financial Credit Union denies applications
Primary reason reported for each of the 43 denials in 2025. Lenders can cite up to four reasons; this is the first one listed.
Who gets approved at Prime Financial Credit Union
Decision denial rate by applicant profile. Groups with fewer than 20 applications are omitted.
| Applicant income | Applications | Originated | Decision denial rate |
|---|---|---|---|
| Under $50k | 60 | 29 | 42.3% |
| $50k – $100k | 90 | 61 | 19.7% |
| $100k – $150k | 20 | 17 | 5.6% |
| Applicant age | Applications | Originated | Decision denial rate |
|---|---|---|---|
| 25–34 | 22 | 9 | 43.8% |
| 35–44 | 39 | 22 | 33.3% |
| 45–54 | 64 | 43 | 21.8% |
| 55–64 | 21 | 16 | 10.5% |
Where Prime Financial Credit Union lends
2 states and 14 counties in 2025. Click a state for the lender's full record there.
| State | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| Wisconsin | 143 | 120 | 9.8% | 7.13% | #213 |
Frequently asked questions
Prime Financial Credit Union denied 26.2% of the applications it decided on in 2025. The national figure across all lenders was 22.6%. On approval odds it ranks in the 11th percentile of small mortgage lenders.
The most common reason Prime Financial Credit Union gave in 2025 was "debt-to-income ratio", cited on 39.5% of its denials. Lenders report up to four reasons per denial to the CFPB; the full breakdown is on this page.
The median interest rate on loans Prime Financial Credit Union originated in 2025 was 7.13%, and its median rate spread over the average prime offer rate was 0.71 points. Rates on this page are what borrowers actually got, not advertised rates.
In 2025, 61% of its applications were for home purchases, 22% for refinancing (including cash-out), and 18% for home improvement or other purposes. By loan type: 100% conventional, 0% FHA, 0% VA.
Every figure on this page comes from the Home Mortgage Disclosure Act (HMDA) Loan/Application Register published by the CFPB, which lenders are required by federal law to file. We add the grade and the comparisons; we do not add facts.