LoanUnited.com in Wisconsin vs the state
10.1%Denial rate-3.90 pts vs state
23.7%Decision denial rate+7.32 pts vs state
32.6%Origination rate-35.57 pts vs state
6.25%Median rate-0.38 pts vs state
0.02Rate spread (pts)-0.10 pts vs state
$83kMedian applicant income
29Loans originated
9Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2024 | 28 | 9 | 0.0% | 5.99% | #380 |
| 2025 | 89 | 29 | 10.1% | 6.25% | #268 |
What LoanUnited.com lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most LoanUnited.com applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 8 | 1 | 2 | 25.0% |
| Rock County | 5 | 1 | 0 | 0.0% |
| Kenosha County | 5 | 4 | 0 | 0.0% |
| Dunn County | 5 | 3 | 0 | 0.0% |
| Washington County | 4 | 0 | 0 | 0.0% |
| Calumet County | 4 | 2 | 0 | 0.0% |
| Outagamie County | 4 | 3 | 0 | 0.0% |
| Barron County | 4 | 2 | 1 | 25.0% |
| Brown County | 4 | 1 | 0 | 0.0% |
| Waukesha County | 4 | 3 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 89 applications in 2025, of which 29 were originated and 9 denied.
10.1% of all applications, or 23.7% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans LoanUnited.com originated in Wisconsin in 2025 was 6.25%, against a statewide median of 6.63%.
About this data. Figures are LoanUnited.com's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology