Johnson Financial Group in Wisconsin vs the state
7.4%Denial rate-6.66 pts vs state
7.7%Decision denial rate-8.69 pts vs state
82.3%Origination rate+14.16 pts vs state
6.75%Median rate+0.13 pts vs state
0.05Rate spread (pts)-0.07 pts vs state
$142kMedian applicant income
3,047Loans originated
272Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 3,059 | 2,536 | 9.5% | 7.13% | #13 |
| 2024 | 3,628 | 2,953 | 8.8% | 7.05% | #10 |
| 2025 | 3,702 | 3,047 | 7.4% | 6.75% | #14 |
What Johnson Financial Group lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Johnson Financial Group applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 462 | 361 | 54 | 11.7% |
| Rock County | 408 | 344 | 21 | 5.1% |
| Racine County | 403 | 325 | 26 | 6.5% |
| Waukesha County | 334 | 285 | 9 | 2.7% |
| Kenosha County | 309 | 251 | 35 | 11.3% |
| Dane County | 282 | 250 | 8 | 2.8% |
| Brown County | 268 | 225 | 19 | 7.1% |
| Outagamie County | 129 | 109 | 10 | 7.8% |
| Sawyer County | 105 | 80 | 15 | 14.3% |
| Ozaukee County | 96 | 85 | 3 | 3.1% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 3,702 applications in 2025, of which 3,047 were originated and 272 denied.
7.4% of all applications, or 7.7% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Johnson Financial Group originated in Wisconsin in 2025 was 6.75%, against a statewide median of 6.63%.
About this data. Figures are Johnson Financial Group's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology