Primelending, a Plainscapital in Wisconsin vs the state
2.5%Denial rate-11.48 pts vs state
2.7%Decision denial rate-13.66 pts vs state
83.5%Origination rate+15.39 pts vs state
6.75%Median rate+0.13 pts vs state
0.28Rate spread (pts)+0.16 pts vs state
$116kMedian applicant income
198Loans originated
6Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 181 | 152 | 4.4% | 6.93% | #145 |
| 2024 | 198 | 157 | 5.1% | 6.88% | #144 |
| 2025 | 237 | 198 | 2.5% | 6.75% | #137 |
What Primelending, a Plainscapital lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Primelending, a Plainscapital applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 103 | 82 | 2 | 1.9% |
| Waukesha County | 47 | 38 | 0 | 0.0% |
| Racine County | 10 | 7 | 1 | 10.0% |
| Rock County | 8 | 8 | 0 | 0.0% |
| Washington County | 7 | 7 | 0 | 0.0% |
| St. Croix County | 7 | 7 | 0 | 0.0% |
| Ozaukee County | 7 | 6 | 0 | 0.0% |
| Walworth County | 6 | 6 | 0 | 0.0% |
| Jefferson County | 5 | 4 | 1 | 20.0% |
| Dane County | 5 | 4 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 237 applications in 2025, of which 198 were originated and 6 denied.
2.5% of all applications, or 2.7% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Primelending, a Plainscapital originated in Wisconsin in 2025 was 6.75%, against a statewide median of 6.63%.
About this data. Figures are Primelending, a Plainscapital's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology