Consumer Real Estate Finance · Wisconsin · 2025

Consumer Real Estate Finance in Wisconsin: approval rate, denial rate and rates (2025)

Consumer Real Estate Finance took 244 mortgage applications in Wisconsin in 2025, ranking #133 of 938 lenders active in the state. It originated 77.1% of them and denied 16.8% (17.9% of the applications it decided), against a statewide denial rate of 14.0%.

244Applicationsin WI
17.9%Decision denial ratestate 16.4%
6.75%Median ratestate 6.63%
$215,000Median loanstate $165,000
$45MVolume38 counties

Consumer Real Estate Finance in Wisconsin vs the state

16.8%Denial rate+2.79 pts vs state
17.9%Decision denial rate+1.54 pts vs state
77.1%Origination rate+8.90 pts vs state
6.75%Median rate+0.13 pts vs state
0.41Rate spread (pts)+0.29 pts vs state
$73kMedian applicant income
188Loans originated
41Denied

Trend in Wisconsin

YearApplicationsOriginatedDenial rateMedian rateRank in state
2023773715.6%7.13%#252
20241127215.2%6.75%#218
202524418816.8%6.75%#133

What Consumer Real Estate Finance lends in Wisconsin

By loan purpose

Home purchase 158 65% · 16.5% denied
Refinance 7 3% · 28.6% denied
Other / HELOC 79 32% · 16.5% denied

By loan type

Conventional 176 72% · 15.3% denied
FHA 50 20% · 18.0% denied
VA 9 4% · 11.1% denied
USDA / RHS 9 4% · 44.4% denied

Why it denied Wisconsin applicants

Incomplete application 20 49%
Other 11 27%
Collateral 6 15%
Employment history 2 5%
Debt-to-income ratio 2 5%

Where in Wisconsin

Counties with the most Consumer Real Estate Finance applications in 2025.

CountyApplicationsOriginatedDeniedDenial rate
La Crosse County 13010817 13.1%
Monroe County 22191 4.5%
Trempealeau County 971 11.1%
Jackson County 641 16.7%
Vernon County 651 16.7%
Dane County 541 20.0%
Milwaukee County 541 20.0%
Eau Claire County 541 20.0%
Green Lake County 312 66.7%
Barron County 311 33.3%

Other large lenders in Wisconsin

LenderGradeApplicationsDenial rateMedian rate
Summit Credit UnionA 15,48313.8%6.75%
University of Wisconsin Credit UnionA 11,78113.8%6.50%
Landmark Credit UnionA 9,39317.7%6.50%
Rocket MortgageC 7,81918.0%6.63%
Associated BankB 7,45123.7%6.88%
BMO BankF 5,20225.3%8.23%
Educators Credit UnionB 4,93024.3%6.95%
U.S. BankD 4,71026.0%6.88%
Covantage Credit UnionB 4,5817.7%6.50%
United Shore Financial ServicesB 4,42111.8%6.38%

Frequently asked questions

Wisconsin: 244 applications in 2025, of which 188 were originated and 41 denied.

16.8% of all applications, or 17.9% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.

The median rate on loans Consumer Real Estate Finance originated in Wisconsin in 2025 was 6.75%, against a statewide median of 6.63%.

About this data. Figures are Consumer Real Estate Finance's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology