Better Mortgage in Wisconsin vs the state
25.1%Denial rate+11.09 pts vs state
42.5%Decision denial rate+26.15 pts vs state
32.5%Origination rate-35.64 pts vs state
7.43%Median rate+0.81 pts vs state
0.64Rate spread (pts)+0.52 pts vs state
$119kMedian applicant income
158Loans originated
122Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 103 | 58 | 6.8% | 6.31% | #212 |
| 2024 | 130 | 47 | 10.8% | 6.50% | #192 |
| 2025 | 486 | 158 | 25.1% | 7.43% | #90 |
What Better Mortgage lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Better Mortgage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Milwaukee County | 95 | 26 | 28 | 29.5% |
| Dane County | 54 | 14 | 9 | 16.7% |
| Waukesha County | 33 | 15 | 6 | 18.2% |
| Brown County | 21 | 10 | 5 | 23.8% |
| Racine County | 20 | 7 | 5 | 25.0% |
| Ozaukee County | 19 | 8 | 6 | 31.6% |
| Kenosha County | 16 | 9 | 4 | 25.0% |
| Walworth County | 14 | 5 | 5 | 35.7% |
| St. Croix County | 13 | 7 | 2 | 15.4% |
| Eau Claire County | 13 | 7 | 3 | 23.1% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 486 applications in 2025, of which 158 were originated and 122 denied.
25.1% of all applications, or 42.5% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Better Mortgage originated in Wisconsin in 2025 was 7.43%, against a statewide median of 6.63%.
About this data. Figures are Better Mortgage's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology