American Heritage Lending in Louisiana vs the state
4.6%Denial rate-17.57 pts vs state
10.8%Decision denial rate-17.34 pts vs state
26.4%Origination rate-25.53 pts vs state
7.50%Median rate+0.88 pts vs state
2.23Rate spread (pts)+1.87 pts vs state
$59kMedian applicant income
23Loans originated
4Denied
Trend in Louisiana
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 60 | 23 | 10.0% | 9.00% | #219 |
| 2024 | 75 | 31 | 20.0% | 8.25% | #193 |
| 2025 | 87 | 23 | 4.6% | 7.50% | #194 |
What American Heritage Lending lends in Louisiana
By loan purpose
By loan type
Why it denied Louisiana applicants
Where in Louisiana
Counties with the most American Heritage Lending applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Orleans Parish | 41 | 5 | 0 | 0.0% |
| East Baton Rouge Parish | 10 | 6 | 1 | 10.0% |
| Ouachita Parish | 8 | 0 | 0 | 0.0% |
| Terrebonne Parish | 5 | 1 | 0 | 0.0% |
| Caddo Parish | 5 | 2 | 1 | 20.0% |
| Tangipahoa Parish | 4 | 1 | 0 | 0.0% |
| St. Tammany Parish | 4 | 2 | 1 | 25.0% |
| Lafayette Parish | 3 | 2 | 0 | 0.0% |
| St. Landry Parish | 2 | 1 | 0 | 0.0% |
| Jefferson Parish | 2 | 2 | 0 | 0.0% |
Other large lenders in Louisiana
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| 21st Mortgage | F | 7,057 | 49.0% | 10.10% |
| United Shore Financial Services | B | 6,264 | 13.1% | 6.38% |
| Rocket Mortgage | C | 5,770 | 25.9% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 4,370 | 45.6% | 10.50% |
| Triad Financial Services | D | 3,867 | 49.7% | 8.73% |
| Hancock Whitney Bank | B | 3,536 | 21.7% | 6.00% |
| Regions Bank | C | 3,356 | 45.8% | 6.00% |
| GMFS | A | 3,072 | 2.0% | 6.50% |
| Newrez | D | 2,664 | 21.1% | 6.50% |
| Dsld Mortgage | A | 2,545 | 6.3% | 6.13% |
Frequently asked questions
Louisiana: 87 applications in 2025, of which 23 were originated and 4 denied.
4.6% of all applications, or 10.8% of the applications it actually decided on. The Louisiana statewide average across all lenders was 22.2%.
The median rate on loans American Heritage Lending originated in Louisiana in 2025 was 7.50%, against a statewide median of 6.63%.
About this data. Figures are American Heritage Lending's own HMDA filing for properties located in Louisiana, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology