Primelending, a Plainscapital in Louisiana vs the state
13.2%Denial rate-8.94 pts vs state
15.0%Decision denial rate-13.11 pts vs state
68.9%Origination rate+16.90 pts vs state
6.63%Median rate0.00 pts vs state
0.37Rate spread (pts)+0.01 pts vs state
$94kMedian applicant income
177Loans originated
34Denied
Trend in Louisiana
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 286 | 182 | 11.5% | 6.75% | #79 |
| 2024 | 206 | 138 | 10.2% | 6.75% | #102 |
| 2025 | 257 | 177 | 13.2% | 6.63% | #95 |
What Primelending, a Plainscapital lends in Louisiana
By loan purpose
By loan type
Why it denied Louisiana applicants
Where in Louisiana
Counties with the most Primelending, a Plainscapital applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| St. Tammany Parish | 125 | 93 | 12 | 9.6% |
| Jefferson Parish | 37 | 32 | 3 | 8.1% |
| Orleans Parish | 21 | 10 | 5 | 23.8% |
| East Baton Rouge Parish | 9 | 3 | 2 | 22.2% |
| St. John the Baptist Parish | 8 | 5 | 1 | 12.5% |
| St. Charles Parish | 7 | 5 | 2 | 28.6% |
| Livingston Parish | 7 | 2 | 3 | 42.9% |
| Calcasieu Parish | 5 | 4 | 1 | 20.0% |
| St. Bernard Parish | 4 | 2 | 0 | 0.0% |
| Ascension Parish | 4 | 2 | 2 | 50.0% |
Other large lenders in Louisiana
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| 21st Mortgage | F | 7,057 | 49.0% | 10.10% |
| United Shore Financial Services | B | 6,264 | 13.1% | 6.38% |
| Rocket Mortgage | C | 5,770 | 25.9% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 4,370 | 45.6% | 10.50% |
| Triad Financial Services | D | 3,867 | 49.7% | 8.73% |
| Hancock Whitney Bank | B | 3,536 | 21.7% | 6.00% |
| Regions Bank | C | 3,356 | 45.8% | 6.00% |
| GMFS | A | 3,072 | 2.0% | 6.50% |
| Newrez | D | 2,664 | 21.1% | 6.50% |
| Dsld Mortgage | A | 2,545 | 6.3% | 6.13% |
Frequently asked questions
Louisiana: 257 applications in 2025, of which 177 were originated and 34 denied.
13.2% of all applications, or 15.0% of the applications it actually decided on. The Louisiana statewide average across all lenders was 22.2%.
The median rate on loans Primelending, a Plainscapital originated in Louisiana in 2025 was 6.63%, against a statewide median of 6.63%.
About this data. Figures are Primelending, a Plainscapital's own HMDA filing for properties located in Louisiana, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology