New Day Financial in Louisiana vs the state
27.4%Denial rate+5.19 pts vs state
62.4%Decision denial rate+34.25 pts vs state
15.7%Origination rate-36.32 pts vs state
6.99%Median rate+0.37 pts vs state
0.80Rate spread (pts)+0.44 pts vs state
$72kMedian applicant income
131Loans originated
229Denied
Trend in Louisiana
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 626 | 69 | 29.9% | 7.49% | #43 |
| 2024 | 815 | 105 | 31.0% | 7.75% | #36 |
| 2025 | 837 | 131 | 27.4% | 6.99% | #38 |
What New Day Financial lends in Louisiana
By loan purpose
By loan type
Why it denied Louisiana applicants
Where in Louisiana
Counties with the most New Day Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| East Baton Rouge Parish | 79 | 12 | 17 | 21.5% |
| Caddo Parish | 75 | 17 | 19 | 25.3% |
| Jefferson Parish | 60 | 6 | 22 | 36.7% |
| St. Tammany Parish | 53 | 6 | 11 | 20.8% |
| Lafayette Parish | 48 | 7 | 11 | 22.9% |
| Rapides Parish | 44 | 6 | 14 | 31.8% |
| Tangipahoa Parish | 39 | 3 | 10 | 25.6% |
| Calcasieu Parish | 38 | 7 | 7 | 18.4% |
| Orleans Parish | 34 | 2 | 18 | 52.9% |
| Bossier Parish | 29 | 5 | 4 | 13.8% |
Other large lenders in Louisiana
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| 21st Mortgage | F | 7,057 | 49.0% | 10.10% |
| United Shore Financial Services | B | 6,264 | 13.1% | 6.38% |
| Rocket Mortgage | C | 5,770 | 25.9% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 4,370 | 45.6% | 10.50% |
| Triad Financial Services | D | 3,867 | 49.7% | 8.73% |
| Hancock Whitney Bank | B | 3,536 | 21.7% | 6.00% |
| Regions Bank | C | 3,356 | 45.8% | 6.00% |
| GMFS | A | 3,072 | 2.0% | 6.50% |
| Newrez | D | 2,664 | 21.1% | 6.50% |
| Dsld Mortgage | A | 2,545 | 6.3% | 6.13% |
Frequently asked questions
Louisiana: 837 applications in 2025, of which 131 were originated and 229 denied.
27.4% of all applications, or 62.4% of the applications it actually decided on. The Louisiana statewide average across all lenders was 22.2%.
The median rate on loans New Day Financial originated in Louisiana in 2025 was 6.99%, against a statewide median of 6.63%.
About this data. Figures are New Day Financial's own HMDA filing for properties located in Louisiana, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology