Merchants Bank in Wisconsin vs the state
6.6%Denial rate-7.42 pts vs state
7.3%Decision denial rate-9.07 pts vs state
83.9%Origination rate+15.73 pts vs state
6.40%Median rate-0.22 pts vs state
-0.09Rate spread (pts)-0.21 pts vs state
$124kMedian applicant income
229Loans originated
18Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 259 | 220 | 3.9% | 6.15% | #111 |
| 2024 | 245 | 213 | 6.5% | 6.40% | #118 |
| 2025 | 273 | 229 | 6.6% | 6.40% | #126 |
What Merchants Bank lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Merchants Bank applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| La Crosse County | 100 | 84 | 7 | 7.0% |
| Buffalo County | 33 | 28 | 1 | 3.0% |
| Trempealeau County | 25 | 22 | 2 | 8.0% |
| Eau Claire County | 18 | 14 | 1 | 5.6% |
| Pierce County | 11 | 7 | 2 | 18.2% |
| St. Croix County | 11 | 9 | 1 | 9.1% |
| Polk County | 7 | 6 | 0 | 0.0% |
| Monroe County | 6 | 6 | 0 | 0.0% |
| Chippewa County | 6 | 6 | 0 | 0.0% |
| Dunn County | 6 | 5 | 1 | 16.7% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 273 applications in 2025, of which 229 were originated and 18 denied.
6.6% of all applications, or 7.3% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Merchants Bank originated in Wisconsin in 2025 was 6.40%, against a statewide median of 6.63%.
About this data. Figures are Merchants Bank's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology