Superior Choice Credit Union in Wisconsin vs the state
19.5%Denial rate+5.50 pts vs state
22.0%Decision denial rate+5.61 pts vs state
66.9%Origination rate-1.28 pts vs state
5.88%Median rate-0.75 pts vs state
-0.98Rate spread (pts)-1.10 pts vs state
$80kMedian applicant income
329Loans originated
96Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 583 | 370 | 22.8% | 6.61% | #69 |
| 2024 | 596 | 398 | 21.0% | 6.50% | #72 |
| 2025 | 492 | 329 | 19.5% | 5.88% | #88 |
What Superior Choice Credit Union lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Superior Choice Credit Union applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Douglas County | 238 | 165 | 38 | 16.0% |
| Bayfield County | 63 | 44 | 12 | 19.0% |
| Ashland County | 58 | 36 | 16 | 27.6% |
| Sawyer County | 48 | 30 | 10 | 20.8% |
| Washburn County | 22 | 15 | 5 | 22.7% |
| Rusk County | 21 | 13 | 5 | 23.8% |
| Barron County | 9 | 6 | 2 | 22.2% |
| Eau Claire County | 7 | 5 | 0 | 0.0% |
| Chippewa County | 7 | 4 | 1 | 14.3% |
| Taylor County | 6 | 3 | 2 | 33.3% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 492 applications in 2025, of which 329 were originated and 96 denied.
19.5% of all applications, or 22.0% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Superior Choice Credit Union originated in Wisconsin in 2025 was 5.88%, against a statewide median of 6.63%.
About this data. Figures are Superior Choice Credit Union's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology