Success Lending in Louisiana vs the state
22.5%Denial rate+0.33 pts vs state
31.0%Decision denial rate+2.88 pts vs state
50.0%Origination rate-1.97 pts vs state
7.19%Median rate+0.56 pts vs state
1.23Rate spread (pts)+0.87 pts vs state
$74kMedian applicant income
20Loans originated
9Denied
Trend in Louisiana
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2024 | 18 | 12 | 16.7% | 7.00% | #321 |
| 2025 | 40 | 20 | 22.5% | 7.19% | #271 |
What Success Lending lends in Louisiana
By loan purpose
By loan type
Why it denied Louisiana applicants
Where in Louisiana
Counties with the most Success Lending applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Orleans Parish | 20 | 8 | 7 | 35.0% |
| Jefferson Parish | 5 | 3 | 0 | 0.0% |
| East Baton Rouge Parish | 5 | 2 | 0 | 0.0% |
| St. Tammany Parish | 5 | 3 | 1 | 20.0% |
| Livingston Parish | 2 | 2 | 0 | 0.0% |
| St. Bernard Parish | 1 | 1 | 0 | 0.0% |
| Ascension Parish | 1 | 1 | 0 | 0.0% |
| St. Charles Parish | 1 | 0 | 1 | 100.0% |
Other large lenders in Louisiana
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| 21st Mortgage | F | 7,057 | 49.0% | 10.10% |
| United Shore Financial Services | B | 6,264 | 13.1% | 6.38% |
| Rocket Mortgage | C | 5,770 | 25.9% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 4,370 | 45.6% | 10.50% |
| Triad Financial Services | D | 3,867 | 49.7% | 8.73% |
| Hancock Whitney Bank | B | 3,536 | 21.7% | 6.00% |
| Regions Bank | C | 3,356 | 45.8% | 6.00% |
| GMFS | A | 3,072 | 2.0% | 6.50% |
| Newrez | D | 2,664 | 21.1% | 6.50% |
| Dsld Mortgage | A | 2,545 | 6.3% | 6.13% |
Frequently asked questions
Louisiana: 40 applications in 2025, of which 20 were originated and 9 denied.
22.5% of all applications, or 31.0% of the applications it actually decided on. The Louisiana statewide average across all lenders was 22.2%.
The median rate on loans Success Lending originated in Louisiana in 2025 was 7.19%, against a statewide median of 6.63%.
About this data. Figures are Success Lending's own HMDA filing for properties located in Louisiana, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology