Geneva Financial in Arkansas vs the state
0.6%Denial rate-17.60 pts vs state
1.4%Decision denial rate-21.72 pts vs state
40.6%Origination rate-16.24 pts vs state
6.81%Median rate+0.19 pts vs state
0.78Rate spread (pts)+0.44 pts vs state
$90kMedian applicant income
69Loans originated
1Denied
Trend in Arkansas
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 215 | 132 | 1.4% | 6.88% | #95 |
| 2024 | 201 | 130 | 4.0% | 6.69% | #102 |
| 2025 | 170 | 69 | 0.6% | 6.81% | #124 |
What Geneva Financial lends in Arkansas
By loan purpose
By loan type
Why it denied Arkansas applicants
Where in Arkansas
Counties with the most Geneva Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Pulaski County | 60 | 7 | 0 | 0.0% |
| Benton County | 56 | 40 | 1 | 1.8% |
| Saline County | 24 | 1 | 0 | 0.0% |
| Washington County | 19 | 15 | 0 | 0.0% |
| Garland County | 3 | 1 | 0 | 0.0% |
| Poinsett County | 2 | 2 | 0 | 0.0% |
| Fulton County | 1 | 1 | 0 | 0.0% |
| Lonoke County | 1 | 0 | 0 | 0.0% |
| Clark County | 1 | 1 | 0 | 0.0% |
| Jefferson County | 1 | 0 | 0 | 0.0% |
Other large lenders in Arkansas
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Arvest Bank | C | 9,748 | 14.4% | 7.00% |
| Rocket Mortgage | C | 5,854 | 20.1% | 6.63% |
| ARKANSAS Federal Credit Union | F | 4,439 | 23.6% | 7.50% |
| Vanderbilt Mortgage and Finance | F | 3,491 | 38.4% | 10.25% |
| 21st Mortgage | F | 3,250 | 46.6% | 9.69% |
| Mortgage Research Center | C | 2,767 | 18.3% | 6.25% |
| Regions Bank | C | 2,646 | 40.0% | 6.13% |
| Firsttrust Home Loans | B | 2,590 | 0.5% | 6.49% |
| United Shore Financial Services | B | 2,456 | 13.3% | 6.12% |
| Triad Financial Services | D | 2,133 | 54.2% | 8.68% |
Frequently asked questions
Arkansas: 170 applications in 2025, of which 69 were originated and 1 denied.
0.6% of all applications, or 1.4% of the applications it actually decided on. The Arkansas statewide average across all lenders was 18.2%.
The median rate on loans Geneva Financial originated in Arkansas in 2025 was 6.81%, against a statewide median of 6.63%.
About this data. Figures are Geneva Financial's own HMDA filing for properties located in Arkansas, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology