New Day Financial in Iowa vs the state
24.3%Denial rate+11.44 pts vs state
52.8%Decision denial rate+37.50 pts vs state
19.5%Origination rate-48.94 pts vs state
6.99%Median rate+0.49 pts vs state
0.77Rate spread (pts)+0.58 pts vs state
$66kMedian applicant income
98Loans originated
122Denied
Trend in Iowa
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 309 | 57 | 27.8% | 7.49% | #60 |
| 2024 | 463 | 111 | 21.6% | 7.50% | #46 |
| 2025 | 502 | 98 | 24.3% | 6.99% | #44 |
What New Day Financial lends in Iowa
By loan purpose
By loan type
Why it denied Iowa applicants
Where in Iowa
Counties with the most New Day Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Polk County | 75 | 16 | 25 | 33.3% |
| Scott County | 43 | 8 | 8 | 18.6% |
| Linn County | 34 | 8 | 7 | 20.6% |
| Pottawattamie County | 20 | 6 | 2 | 10.0% |
| Jasper County | 16 | 2 | 4 | 25.0% |
| Dubuque County | 15 | 1 | 6 | 40.0% |
| Black Hawk County | 14 | 7 | 4 | 28.6% |
| Dallas County | 11 | 0 | 0 | 0.0% |
| Clinton County | 10 | 2 | 4 | 40.0% |
| Mahaska County | 9 | 2 | 0 | 0.0% |
Other large lenders in Iowa
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| GREENSTATE Credit Union | B | 13,829 | 5.9% | 6.50% |
| Veridian Credit Union | B | 8,725 | 8.9% | 6.49% |
| Rocket Mortgage | C | 3,761 | 22.7% | 6.63% |
| Hills Bank and Trust | A | 3,434 | 6.1% | 6.25% |
| U.S. Bank | D | 2,720 | 25.7% | 7.00% |
| Dupaco Community | A | 2,669 | 16.1% | 7.00% |
| Community Choice Credit Union | B | 2,653 | 11.8% | 6.13% |
| Iowa Bankers Mortgage | B | 2,423 | 15.4% | 6.50% |
| Broker Solutions | D | 2,386 | 6.4% | 6.75% |
| Northwest Bank | A | 2,181 | 5.7% | 6.38% |
Frequently asked questions
Iowa: 502 applications in 2025, of which 98 were originated and 122 denied.
24.3% of all applications, or 52.8% of the applications it actually decided on. The Iowa statewide average across all lenders was 12.9%.
The median rate on loans New Day Financial originated in Iowa in 2025 was 6.99%, against a statewide median of 6.50%.
About this data. Figures are New Day Financial's own HMDA filing for properties located in Iowa, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology