Heartland Bank and Trust in Wisconsin vs the state
25.0%Denial rate+10.99 pts vs state
33.3%Decision denial rate+16.97 pts vs state
50.0%Origination rate-18.15 pts vs state
7.29%Median rate+0.66 pts vs state
0.41Rate spread (pts)+0.29 pts vs state
$118kMedian applicant income
4Loans originated
2Denied
Trend in Wisconsin
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 13 | 7 | 15.4% | 6.98% | #442 |
| 2024 | 9 | 8 | 0.0% | 7.42% | #488 |
| 2025 | 8 | 4 | 25.0% | 7.29% | #515 |
What Heartland Bank and Trust lends in Wisconsin
By loan purpose
By loan type
Why it denied Wisconsin applicants
Where in Wisconsin
Counties with the most Heartland Bank and Trust applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Walworth County | 4 | 2 | 1 | 25.0% |
| Kenosha County | 3 | 1 | 1 | 33.3% |
| Vilas County | 1 | 1 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 8 applications in 2025, of which 4 were originated and 2 denied.
25.0% of all applications, or 33.3% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Heartland Bank and Trust originated in Wisconsin in 2025 was 7.29%, against a statewide median of 6.63%.
About this data. Figures are Heartland Bank and Trust's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology