Heartland Credit Union in Wisconsin vs the state
0.0%Denial rate-14.01 pts vs state
0.0%Decision denial rate-16.36 pts vs state
100.0%Origination rate+31.85 pts vs state
6.79%Median rate+0.17 pts vs state
6.39Rate spread (pts)+6.27 pts vs state
$114kMedian applicant income
7Loans originated
0Denied
What Heartland Credit Union lends in Wisconsin
By loan purpose
By loan type
Where in Wisconsin
Counties with the most Heartland Credit Union applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| St. Croix County | 5 | 5 | 0 | 0.0% |
| Pierce County | 1 | 1 | 0 | 0.0% |
| Adams County | 1 | 1 | 0 | 0.0% |
Other large lenders in Wisconsin
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Summit Credit Union | A | 15,483 | 13.8% | 6.75% |
| University of Wisconsin Credit Union | A | 11,781 | 13.8% | 6.50% |
| Landmark Credit Union | A | 9,393 | 17.7% | 6.50% |
| Rocket Mortgage | C | 7,819 | 18.0% | 6.63% |
| Associated Bank | B | 7,451 | 23.7% | 6.88% |
| BMO Bank | F | 5,202 | 25.3% | 8.23% |
| Educators Credit Union | B | 4,930 | 24.3% | 6.95% |
| U.S. Bank | D | 4,710 | 26.0% | 6.88% |
| Covantage Credit Union | B | 4,581 | 7.7% | 6.50% |
| United Shore Financial Services | B | 4,421 | 11.8% | 6.38% |
Frequently asked questions
Wisconsin: 7 applications in 2025, of which 7 were originated and 0 denied.
0.0% of all applications, or 0.0% of the applications it actually decided on. The Wisconsin statewide average across all lenders was 14.0%.
The median rate on loans Heartland Credit Union originated in Wisconsin in 2025 was 6.79%, against a statewide median of 6.63%.
About this data. Figures are Heartland Credit Union's own HMDA filing for properties located in Wisconsin, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology