Heartland Credit Union at a glance, 2025
Every figure is from the lender's own HMDA filing. "vs national" compares with all lenders combined.
How the C grade breaks down
Each component is a percentile rank among 1,883 small mortgage lenders. Higher is better. Components the lender does not report are left out and the weights redistributed.
Approval oddsdecision denial rate, weight 45%
40th12.2% deniedPricingmedian rate spread over APOR, weight 30%
0th6.59 ptsProcesswithdrawn + incomplete share, weight 15%
25th18.1%Closing coststotal loan costs ÷ loan amount, weight 10%
99th0.21% of loanTrend, 2023–2025
| Year | Applications | Originated | Denial rate | Decision denial | Median rate | Volume |
|---|---|---|---|---|---|---|
| 2023 | 163 | 117 | 9.2% | 11.4% | 6.99% | $8.2M |
| 2024 | 141 | 101 | 10.6% | 12.9% | 7.69% | $8.2M |
| 2025 | 160 | 112 | 10.0% | 12.2% | 7.39% | $10M |
What Heartland Credit Union lends
Applications by purpose and loan type in 2025, with the denial rate for each. A lender's mix explains a lot of its headline rate: HELOCs and FHA loans are denied far more often than conventional purchase loans.
By loan purpose
By loan type
Also: 52 home-equity lines, 0 reverse mortgages, 0 manufactured homes, 0 investment properties.
Why Heartland Credit Union denies applications
Primary reason reported for each of the 16 denials in 2025. Lenders can cite up to four reasons; this is the first one listed.
Who gets approved at Heartland Credit Union
Decision denial rate by applicant profile. Groups with fewer than 20 applications are omitted.
| Applicant income | Applications | Originated | Decision denial rate |
|---|---|---|---|
| $50k – $100k | 46 | 25 | 16.1% |
| $100k – $150k | 41 | 31 | 8.8% |
| $150k – $250k | 42 | 36 | 5.1% |
| Applicant age | Applications | Originated | Decision denial rate |
|---|---|---|---|
| 35–44 | 40 | 27 | 6.7% |
| 45–54 | 46 | 35 | 14.6% |
| 55–64 | 36 | 29 | 9.4% |
Where Heartland Credit Union lends
2 states and 19 counties in 2025. Click a state for the lender's full record there.
Frequently asked questions
Heartland Credit Union denied 12.2% of the applications it decided on in 2025. The national figure across all lenders was 22.6%. On approval odds it ranks in the 40th percentile of small mortgage lenders.
The most common reason Heartland Credit Union gave in 2025 was "debt-to-income ratio", cited on 50.0% of its denials. Lenders report up to four reasons per denial to the CFPB; the full breakdown is on this page.
The median interest rate on loans Heartland Credit Union originated in 2025 was 7.39%, and its median rate spread over the average prime offer rate was 6.59 points. Rates on this page are what borrowers actually got, not advertised rates.
In 2025, 0% of its applications were for home purchases, 14% for refinancing (including cash-out), and 86% for home improvement or other purposes. By loan type: 100% conventional, 0% FHA, 0% VA.
Every figure on this page comes from the Home Mortgage Disclosure Act (HMDA) Loan/Application Register published by the CFPB, which lenders are required by federal law to file. We add the grade and the comparisons; we do not add facts.