Geneva Financial in New Mexico vs the state
1.3%Denial rate-17.33 pts vs state
1.8%Decision denial rate-22.87 pts vs state
68.8%Origination rate+15.44 pts vs state
6.75%Median rate+0.13 pts vs state
0.83Rate spread (pts)+0.45 pts vs state
$100kMedian applicant income
163Loans originated
3Denied
Trend in New Mexico
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 171 | 125 | 1.2% | 6.88% | #78 |
| 2024 | 185 | 124 | 3.8% | 6.88% | #71 |
| 2025 | 237 | 163 | 1.3% | 6.75% | #71 |
What Geneva Financial lends in New Mexico
By loan purpose
By loan type
Why it denied New Mexico applicants
Where in New Mexico
Counties with the most Geneva Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Lea County | 130 | 90 | 2 | 1.5% |
| Eddy County | 39 | 23 | 1 | 2.6% |
| Chaves County | 28 | 23 | 0 | 0.0% |
| Doña Ana County | 13 | 9 | 0 | 0.0% |
| Rio Arriba County | 10 | 6 | 0 | 0.0% |
| Bernalillo County | 9 | 7 | 0 | 0.0% |
| Taos County | 2 | 0 | 0 | 0.0% |
| Santa Fe County | 2 | 2 | 0 | 0.0% |
| Lincoln County | 2 | 2 | 0 | 0.0% |
| Valencia County | 1 | 0 | 0 | 0.0% |
Other large lenders in New Mexico
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Rocket Mortgage | C | 4,440 | 20.5% | 6.75% |
| 21st Mortgage | F | 3,992 | 45.5% | 9.60% |
| United Shore Financial Services | B | 3,251 | 12.8% | 6.13% |
| Guild Mortgage | A | 3,186 | 4.3% | 6.63% |
| Nusenda | D | 2,962 | 13.7% | 8.00% |
| Waterstone Mortgage | C | 2,740 | 3.2% | 6.88% |
| Vanderbilt Mortgage and Finance | F | 2,085 | 46.4% | 9.99% |
| Sunward Federal Credit Union | B | 1,765 | 9.1% | 6.50% |
| Mortgage Research Center | C | 1,683 | 15.9% | 6.25% |
| Primary Residential Mortgage | C | 1,497 | 4.9% | 6.63% |
Frequently asked questions
New Mexico: 237 applications in 2025, of which 163 were originated and 3 denied.
1.3% of all applications, or 1.8% of the applications it actually decided on. The New Mexico statewide average across all lenders was 18.6%.
The median rate on loans Geneva Financial originated in New Mexico in 2025 was 6.75%, against a statewide median of 6.63%.
About this data. Figures are Geneva Financial's own HMDA filing for properties located in New Mexico, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology