Cliffco in New Jersey vs the state
7.3%Denial rate-10.44 pts vs state
10.6%Decision denial rate-12.41 pts vs state
60.9%Origination rate+5.19 pts vs state
7.13%Median rate+0.38 pts vs state
0.85Rate spread (pts)+0.57 pts vs state
$179kMedian applicant income
84Loans originated
10Denied
Trend in New Jersey
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 98 | 64 | 8.2% | 7.06% | #250 |
| 2024 | 154 | 113 | 3.9% | 7.63% | #217 |
| 2025 | 138 | 84 | 7.3% | 7.13% | #231 |
What Cliffco lends in New Jersey
By loan purpose
By loan type
Why it denied New Jersey applicants
Where in New Jersey
Counties with the most Cliffco applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Essex County | 31 | 20 | 2 | 6.5% |
| Monmouth County | 25 | 19 | 0 | 0.0% |
| Bergen County | 16 | 5 | 3 | 18.8% |
| Hudson County | 13 | 6 | 0 | 0.0% |
| Middlesex County | 11 | 7 | 0 | 0.0% |
| Union County | 8 | 6 | 1 | 12.5% |
| Morris County | 6 | 4 | 0 | 0.0% |
| Passaic County | 5 | 1 | 2 | 40.0% |
| Somerset County | 4 | 3 | 1 | 25.0% |
| Sussex County | 4 | 3 | 1 | 25.0% |
Other large lenders in New Jersey
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Rocket Mortgage | C | 16,339 | 16.1% | 6.75% |
| TD Bank | D | 12,532 | 26.2% | 7.49% |
| Bank of America | F | 12,142 | 30.6% | 6.00% |
| Citizens Bank | C | 12,113 | 28.9% | 7.40% |
| Crosscountry Mortgage | B | 12,042 | 5.3% | 6.75% |
| PNC Bank | D | 10,815 | 27.8% | 7.75% |
| United Shore Financial Services | B | 10,552 | 15.3% | 6.38% |
| Guaranteed Rate | B | 8,643 | 5.5% | 6.58% |
| Newrez | D | 6,535 | 22.5% | 6.99% |
| Loandepot.Com | D | 6,491 | 15.3% | 6.63% |
Frequently asked questions
New Jersey: 138 applications in 2025, of which 84 were originated and 10 denied.
7.3% of all applications, or 10.6% of the applications it actually decided on. The New Jersey statewide average across all lenders was 17.7%.
The median rate on loans Cliffco originated in New Jersey in 2025 was 7.13%, against a statewide median of 6.75%.
About this data. Figures are Cliffco's own HMDA filing for properties located in New Jersey, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology