First Financial Credit Union in New Mexico vs the state
15.1%Denial rate-3.52 pts vs state
18.1%Decision denial rate-6.59 pts vs state
68.3%Origination rate+15.00 pts vs state
6.94%Median rate+0.31 pts vs state
0.45Rate spread (pts)+0.07 pts vs state
$85kMedian applicant income
136Loans originated
30Denied
Trend in New Mexico
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 176 | 81 | 31.3% | 8.00% | #77 |
| 2024 | 82 | 59 | 17.1% | 7.00% | #105 |
| 2025 | 199 | 136 | 15.1% | 6.94% | #78 |
What First Financial Credit Union lends in New Mexico
By loan purpose
By loan type
Why it denied New Mexico applicants
Where in New Mexico
Counties with the most First Financial Credit Union applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Bernalillo County | 89 | 66 | 9 | 10.1% |
| Sandoval County | 41 | 30 | 7 | 17.1% |
| Grant County | 15 | 11 | 1 | 6.7% |
| Luna County | 10 | 6 | 0 | 0.0% |
| McKinley County | 8 | 6 | 1 | 12.5% |
| Roosevelt County | 8 | 3 | 4 | 50.0% |
| Doña Ana County | 8 | 5 | 1 | 12.5% |
| San Juan County | 7 | 4 | 1 | 14.3% |
| Hidalgo County | 2 | 0 | 2 | 100.0% |
| Valencia County | 1 | 0 | 0 | 0.0% |
Other large lenders in New Mexico
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Rocket Mortgage | C | 4,440 | 20.5% | 6.75% |
| 21st Mortgage | F | 3,992 | 45.5% | 9.60% |
| United Shore Financial Services | B | 3,251 | 12.8% | 6.13% |
| Guild Mortgage | A | 3,186 | 4.3% | 6.63% |
| Nusenda | D | 2,962 | 13.7% | 8.00% |
| Waterstone Mortgage | C | 2,740 | 3.2% | 6.88% |
| Vanderbilt Mortgage and Finance | F | 2,085 | 46.4% | 9.99% |
| Sunward Federal Credit Union | B | 1,765 | 9.1% | 6.50% |
| Mortgage Research Center | C | 1,683 | 15.9% | 6.25% |
| Primary Residential Mortgage | C | 1,497 | 4.9% | 6.63% |
Frequently asked questions
New Mexico: 199 applications in 2025, of which 136 were originated and 30 denied.
15.1% of all applications, or 18.1% of the applications it actually decided on. The New Mexico statewide average across all lenders was 18.6%.
The median rate on loans First Financial Credit Union originated in New Mexico in 2025 was 6.94%, against a statewide median of 6.63%.
About this data. Figures are First Financial Credit Union's own HMDA filing for properties located in New Mexico, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology