SmartFi Home Loans in New Jersey vs the state
29.4%Denial rate+11.72 pts vs state
29.4%Decision denial rate+6.36 pts vs state
70.6%Origination rate+14.91 pts vs state
8.99%Median rate+2.23 pts vs state
—Rate spread (pts)
$33kMedian applicant income
12Loans originated
5Denied
Trend in New Jersey
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 6 | 5 | 16.7% | 9.69% | #577 |
| 2024 | 9 | 6 | 11.1% | 9.69% | #534 |
| 2025 | 17 | 12 | 29.4% | 8.99% | #470 |
What SmartFi Home Loans lends in New Jersey
By loan purpose
By loan type
Why it denied New Jersey applicants
Where in New Jersey
Counties with the most SmartFi Home Loans applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Gloucester County | 2 | 1 | 1 | 50.0% |
| Atlantic County | 2 | 1 | 1 | 50.0% |
| Somerset County | 2 | 2 | 0 | 0.0% |
| Ocean County | 1 | 0 | 1 | 100.0% |
| Bergen County | 1 | 1 | 0 | 0.0% |
| Passaic County | 1 | 1 | 0 | 0.0% |
| Middlesex County | 1 | 1 | 0 | 0.0% |
| Warren County | 1 | 0 | 1 | 100.0% |
| Burlington County | 1 | 1 | 0 | 0.0% |
| Mercer County | 1 | 1 | 0 | 0.0% |
Other large lenders in New Jersey
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Rocket Mortgage | C | 16,339 | 16.1% | 6.75% |
| TD Bank | D | 12,532 | 26.2% | 7.49% |
| Bank of America | F | 12,142 | 30.6% | 6.00% |
| Citizens Bank | C | 12,113 | 28.9% | 7.40% |
| Crosscountry Mortgage | B | 12,042 | 5.3% | 6.75% |
| PNC Bank | D | 10,815 | 27.8% | 7.75% |
| United Shore Financial Services | B | 10,552 | 15.3% | 6.38% |
| Guaranteed Rate | B | 8,643 | 5.5% | 6.58% |
| Newrez | D | 6,535 | 22.5% | 6.99% |
| Loandepot.Com | D | 6,491 | 15.3% | 6.63% |
Frequently asked questions
New Jersey: 17 applications in 2025, of which 12 were originated and 5 denied.
29.4% of all applications, or 29.4% of the applications it actually decided on. The New Jersey statewide average across all lenders was 17.7%.
The median rate on loans SmartFi Home Loans originated in New Jersey in 2025 was 8.99%, against a statewide median of 6.75%.
About this data. Figures are SmartFi Home Loans's own HMDA filing for properties located in New Jersey, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology