Hometown Equity Mortgage in New Jersey vs the state
40.6%Denial rate+22.88 pts vs state
41.4%Decision denial rate+18.30 pts vs state
57.0%Origination rate+1.30 pts vs state
7.25%Median rate+0.50 pts vs state
1.01Rate spread (pts)+0.73 pts vs state
$223kMedian applicant income
302Loans originated
215Denied
Trend in New Jersey
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 250 | 116 | 44.8% | 9.00% | #157 |
| 2024 | 328 | 130 | 57.3% | 7.93% | #139 |
| 2025 | 530 | 302 | 40.6% | 7.25% | #114 |
What Hometown Equity Mortgage lends in New Jersey
By loan purpose
By loan type
Why it denied New Jersey applicants
Where in New Jersey
Counties with the most Hometown Equity Mortgage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Essex County | 78 | 38 | 39 | 50.0% |
| Mercer County | 48 | 32 | 16 | 33.3% |
| Hudson County | 48 | 22 | 24 | 50.0% |
| Union County | 48 | 27 | 21 | 43.8% |
| Monmouth County | 41 | 30 | 9 | 22.0% |
| Ocean County | 37 | 24 | 13 | 35.1% |
| Camden County | 35 | 17 | 17 | 48.6% |
| Bergen County | 34 | 19 | 15 | 44.1% |
| Passaic County | 33 | 18 | 13 | 39.4% |
| Middlesex County | 27 | 14 | 13 | 48.1% |
Other large lenders in New Jersey
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Rocket Mortgage | C | 16,339 | 16.1% | 6.75% |
| TD Bank | D | 12,532 | 26.2% | 7.49% |
| Bank of America | F | 12,142 | 30.6% | 6.00% |
| Citizens Bank | C | 12,113 | 28.9% | 7.40% |
| Crosscountry Mortgage | B | 12,042 | 5.3% | 6.75% |
| PNC Bank | D | 10,815 | 27.8% | 7.75% |
| United Shore Financial Services | B | 10,552 | 15.3% | 6.38% |
| Guaranteed Rate | B | 8,643 | 5.5% | 6.58% |
| Newrez | D | 6,535 | 22.5% | 6.99% |
| Loandepot.Com | D | 6,491 | 15.3% | 6.63% |
Frequently asked questions
New Jersey: 530 applications in 2025, of which 302 were originated and 215 denied.
40.6% of all applications, or 41.4% of the applications it actually decided on. The New Jersey statewide average across all lenders was 17.7%.
The median rate on loans Hometown Equity Mortgage originated in New Jersey in 2025 was 7.25%, against a statewide median of 6.75%.
About this data. Figures are Hometown Equity Mortgage's own HMDA filing for properties located in New Jersey, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology