Heartland Credit Union in Missouri vs the state
11.1%Denial rate-3.96 pts vs state
14.3%Decision denial rate-4.41 pts vs state
66.7%Origination rate+4.01 pts vs state
6.87%Median rate+0.25 pts vs state
0.11Rate spread (pts)-0.24 pts vs state
$82kMedian applicant income
6Loans originated
1Denied
Trend in Missouri
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2024 | 8 | 5 | 25.0% | 7.00% | #520 |
| 2025 | 9 | 6 | 11.1% | 6.87% | #513 |
What Heartland Credit Union lends in Missouri
By loan purpose
By loan type
Why it denied Missouri applicants
Where in Missouri
Counties with the most Heartland Credit Union applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Clay County | 3 | 2 | 0 | 0.0% |
| Newton County | 2 | 1 | 0 | 0.0% |
| Jackson County | 2 | 1 | 1 | 50.0% |
| Cass County | 1 | 1 | 0 | 0.0% |
| Henry County | 1 | 1 | 0 | 0.0% |
Other large lenders in Missouri
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Rocket Mortgage | C | 10,460 | 18.4% | 6.63% |
| Flat Branch Mortgage | A | 8,999 | 0.9% | 6.63% |
| Guild Mortgage | A | 7,388 | 2.5% | 6.63% |
| U.S. Bank | D | 7,190 | 32.8% | 7.63% |
| The Central Trust Bank | C | 7,022 | 9.7% | 6.63% |
| United Shore Financial Services | B | 6,710 | 8.0% | 6.55% |
| Communityamerica Credit Union | B | 5,843 | 16.8% | 6.49% |
| Mortgage Research Center | C | 5,734 | 15.6% | 6.25% |
| Broker Solutions | D | 5,007 | 7.8% | 6.88% |
| Commerce Bank | D | 4,905 | 27.2% | 6.72% |
Frequently asked questions
Missouri: 9 applications in 2025, of which 6 were originated and 1 denied.
11.1% of all applications, or 14.3% of the applications it actually decided on. The Missouri statewide average across all lenders was 15.1%.
The median rate on loans Heartland Credit Union originated in Missouri in 2025 was 6.87%, against a statewide median of 6.63%.
About this data. Figures are Heartland Credit Union's own HMDA filing for properties located in Missouri, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology