Heartland Credit Union at a glance, 2025
Every figure is from the lender's own HMDA filing. "vs national" compares with all lenders combined.
How the D grade breaks down
Each component is a percentile rank among 1,883 small mortgage lenders. Higher is better. Components the lender does not report are left out and the weights redistributed.
Approval oddsdecision denial rate, weight 45%
33rd14.0% deniedPricingmedian rate spread over APOR, weight 30%
33rd0.43 ptsProcesswithdrawn + incomplete share, weight 15%
4th31.6%Closing coststotal loan costs ÷ loan amount, weight 10%
15th3.23% of loanTrend, 2023–2025
| Year | Applications | Originated | Denial rate | Decision denial | Median rate | Volume |
|---|---|---|---|---|---|---|
| 2023 | 625 | 256 | 21.3% | 21.8% | 7.13% | $39M |
| 2024 | 790 | 286 | 27.0% | 27.1% | 7.00% | $49M |
| 2025 | 1,095 | 597 | 9.6% | 14.0% | 6.99% | $87M |
What Heartland Credit Union lends
Applications by purpose and loan type in 2025, with the denial rate for each. A lender's mix explains a lot of its headline rate: HELOCs and FHA loans are denied far more often than conventional purchase loans.
By loan purpose
By loan type
Also: 373 home-equity lines, 0 reverse mortgages, 4 manufactured homes, 56 investment properties.
Why Heartland Credit Union denies applications
Primary reason reported for each of the 105 denials in 2025. Lenders can cite up to four reasons; this is the first one listed.
Who gets approved at Heartland Credit Union
Decision denial rate by applicant profile. Groups with fewer than 20 applications are omitted.
| Applicant income | Applications | Originated | Decision denial rate |
|---|---|---|---|
| Under $50k | 190 | 74 | 27.5% |
| $50k – $100k | 436 | 239 | 15.4% |
| $100k – $150k | 223 | 149 | 8.2% |
| $150k – $250k | 128 | 91 | 5.1% |
| Over $250k | 46 | 20 | 0.0% |
| Applicant age | Applications | Originated | Decision denial rate |
|---|---|---|---|
| Under 25 | 89 | 35 | 9.1% |
| 25–34 | 245 | 133 | 11.0% |
| 35–44 | 250 | 127 | 19.3% |
| 45–54 | 183 | 107 | 15.8% |
| 55–64 | 155 | 90 | 11.5% |
| 65–74 | 112 | 61 | 17.7% |
| Over 74 | 37 | 20 | 8.0% |
Where Heartland Credit Union lends
10 states and 64 counties in 2025. Click a state for the lender's full record there.
Frequently asked questions
Heartland Credit Union denied 14.0% of the applications it decided on in 2025. The national figure across all lenders was 22.6%. On approval odds it ranks in the 33rd percentile of small mortgage lenders.
The most common reason Heartland Credit Union gave in 2025 was "credit history", cited on 50.5% of its denials. Lenders report up to four reasons per denial to the CFPB; the full breakdown is on this page.
The median interest rate on loans Heartland Credit Union originated in 2025 was 6.99%, and its median rate spread over the average prime offer rate was 0.43 points. Rates on this page are what borrowers actually got, not advertised rates.
In 2025, 47% of its applications were for home purchases, 21% for refinancing (including cash-out), and 32% for home improvement or other purposes. By loan type: 100% conventional, 0% FHA, 0% VA.
Every figure on this page comes from the Home Mortgage Disclosure Act (HMDA) Loan/Application Register published by the CFPB, which lenders are required by federal law to file. We add the grade and the comparisons; we do not add facts.