GoodLeap in New Jersey vs the state
23.9%Denial rate+6.24 pts vs state
28.9%Decision denial rate+5.82 pts vs state
45.3%Origination rate-10.38 pts vs state
6.99%Median rate+0.24 pts vs state
-0.01Rate spread (pts)-0.29 pts vs state
$89kMedian applicant income
159Loans originated
84Denied
Trend in New Jersey
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 136 | 51 | 30.2% | 6.25% | #214 |
| 2024 | 287 | 133 | 23.0% | 5.99% | #155 |
| 2025 | 351 | 159 | 23.9% | 6.99% | #147 |
What GoodLeap lends in New Jersey
By loan purpose
By loan type
Why it denied New Jersey applicants
Where in New Jersey
Counties with the most GoodLeap applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Camden County | 44 | 15 | 16 | 36.4% |
| Burlington County | 38 | 22 | 7 | 18.4% |
| Gloucester County | 33 | 18 | 6 | 18.2% |
| Middlesex County | 29 | 14 | 10 | 34.5% |
| Mercer County | 24 | 12 | 5 | 20.8% |
| Atlantic County | 22 | 11 | 4 | 18.2% |
| Monmouth County | 19 | 7 | 6 | 31.6% |
| Essex County | 19 | 6 | 4 | 21.1% |
| Ocean County | 18 | 9 | 2 | 11.1% |
| Cumberland County | 18 | 11 | 4 | 22.2% |
Other large lenders in New Jersey
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Rocket Mortgage | C | 16,339 | 16.1% | 6.75% |
| TD Bank | D | 12,532 | 26.2% | 7.49% |
| Bank of America | F | 12,142 | 30.6% | 6.00% |
| Citizens Bank | C | 12,113 | 28.9% | 7.40% |
| Crosscountry Mortgage | B | 12,042 | 5.3% | 6.75% |
| PNC Bank | D | 10,815 | 27.8% | 7.75% |
| United Shore Financial Services | B | 10,552 | 15.3% | 6.38% |
| Guaranteed Rate | B | 8,643 | 5.5% | 6.58% |
| Newrez | D | 6,535 | 22.5% | 6.99% |
| Loandepot.Com | D | 6,491 | 15.3% | 6.63% |
Frequently asked questions
New Jersey: 351 applications in 2025, of which 159 were originated and 84 denied.
23.9% of all applications, or 28.9% of the applications it actually decided on. The New Jersey statewide average across all lenders was 17.7%.
The median rate on loans GoodLeap originated in New Jersey in 2025 was 6.99%, against a statewide median of 6.75%.
About this data. Figures are GoodLeap's own HMDA filing for properties located in New Jersey, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology