New Day Financial in South Carolina vs the state
22.9%Denial rate+4.59 pts vs state
55.0%Decision denial rate+31.54 pts vs state
17.2%Origination rate-39.40 pts vs state
6.99%Median rate+0.49 pts vs state
0.90Rate spread (pts)+0.68 pts vs state
$74kMedian applicant income
330Loans originated
439Denied
Trend in South Carolina
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 1,250 | 237 | 24.2% | 7.38% | #40 |
| 2024 | 1,737 | 296 | 26.7% | 7.74% | #31 |
| 2025 | 1,917 | 330 | 22.9% | 6.99% | #29 |
What New Day Financial lends in South Carolina
By loan purpose
By loan type
Why it denied South Carolina applicants
Where in South Carolina
Counties with the most New Day Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Horry County | 232 | 39 | 43 | 18.5% |
| Richland County | 211 | 31 | 65 | 30.8% |
| Berkeley County | 123 | 28 | 30 | 24.4% |
| Lexington County | 122 | 30 | 20 | 16.4% |
| Greenville County | 117 | 16 | 23 | 19.7% |
| Dorchester County | 114 | 11 | 34 | 29.8% |
| Spartanburg County | 99 | 16 | 12 | 12.1% |
| York County | 84 | 17 | 18 | 21.4% |
| Charleston County | 81 | 16 | 10 | 12.3% |
| Beaufort County | 74 | 11 | 24 | 32.4% |
Other large lenders in South Carolina
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Rocket Mortgage | C | 13,403 | 16.8% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 12,272 | 40.7% | 6.50% |
| United Shore Financial Services | B | 9,236 | 12.8% | 6.13% |
| 21st Mortgage | F | 6,510 | 48.2% | 10.41% |
| Dhi Mortgage Company | B | 6,184 | 17.4% | 4.99% |
| Navy Federal Credit Union | D | 5,424 | 21.2% | 7.50% |
| First-Citizens Bank & Trust | B | 5,399 | 20.9% | 6.38% |
| Freedom Mortgage | B | 5,296 | 7.3% | 6.25% |
| Mortgage Research Center | C | 5,189 | 19.1% | 6.25% |
| Bank of America | F | 5,009 | 33.1% | 6.24% |
Frequently asked questions
South Carolina: 1,917 applications in 2025, of which 330 were originated and 439 denied.
22.9% of all applications, or 55.0% of the applications it actually decided on. The South Carolina statewide average across all lenders was 18.3%.
The median rate on loans New Day Financial originated in South Carolina in 2025 was 6.99%, against a statewide median of 6.50%.
About this data. Figures are New Day Financial's own HMDA filing for properties located in South Carolina, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology