Preferred Lending Services in Florida vs the state
4.9%Denial rate-16.18 pts vs state
6.3%Decision denial rate-20.99 pts vs state
72.4%Origination rate+19.67 pts vs state
6.63%Median rate0.00 pts vs state
0.32Rate spread (pts)+0.05 pts vs state
$105kMedian applicant income
89Loans originated
6Denied
Trend in Florida
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 263 | 181 | 3.4% | 6.63% | #338 |
| 2024 | 195 | 140 | 4.1% | 6.81% | #381 |
| 2025 | 123 | 89 | 4.9% | 6.63% | #451 |
What Preferred Lending Services lends in Florida
By loan purpose
By loan type
Why it denied Florida applicants
Where in Florida
Counties with the most Preferred Lending Services applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Pinellas County | 39 | 26 | 1 | 2.6% |
| Polk County | 30 | 18 | 3 | 10.0% |
| Pasco County | 17 | 15 | 0 | 0.0% |
| Hillsborough County | 17 | 14 | 1 | 5.9% |
| Highlands County | 7 | 6 | 0 | 0.0% |
| Manatee County | 4 | 2 | 1 | 25.0% |
| Lake County | 1 | 1 | 0 | 0.0% |
| Indian River County | 1 | 0 | 0 | 0.0% |
| Marion County | 1 | 1 | 0 | 0.0% |
| Sarasota County | 1 | 1 | 0 | 0.0% |
Other large lenders in Florida
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| United Shore Financial Services | B | 71,405 | 15.3% | 6.44% |
| Rocket Mortgage | C | 46,611 | 21.0% | 6.63% |
| Bank of America | F | 23,634 | 37.7% | 6.24% |
| Pennymac Loan Services | C | 19,516 | 14.1% | 6.50% |
| Navy Federal Credit Union | D | 19,452 | 23.2% | 7.59% |
| Crosscountry Mortgage | B | 19,103 | 5.2% | 6.75% |
| Newrez | D | 17,519 | 22.4% | 6.75% |
| Dhi Mortgage Company | B | 16,661 | 14.5% | 4.88% |
| Lennar Mortgage | A | 14,984 | 21.0% | 4.75% |
| Truist Bank | C | 14,140 | 41.5% | 6.60% |
Frequently asked questions
Florida: 123 applications in 2025, of which 89 were originated and 6 denied.
4.9% of all applications, or 6.3% of the applications it actually decided on. The Florida statewide average across all lenders was 21.1%.
The median rate on loans Preferred Lending Services originated in Florida in 2025 was 6.63%, against a statewide median of 6.63%.
About this data. Figures are Preferred Lending Services's own HMDA filing for properties located in Florida, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology