First Heritage Mortgage in Florida vs the state
6.1%Denial rate-15.00 pts vs state
6.9%Decision denial rate-20.36 pts vs state
81.3%Origination rate+28.58 pts vs state
4.99%Median rate-1.63 pts vs state
-0.78Rate spread (pts)-1.05 pts vs state
$98kMedian applicant income
603Loans originated
45Denied
Trend in Florida
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 338 | 271 | 1.8% | 6.50% | #291 |
| 2024 | 527 | 436 | 3.8% | 5.50% | #236 |
| 2025 | 742 | 603 | 6.1% | 4.99% | #190 |
What First Heritage Mortgage lends in Florida
By loan purpose
By loan type
Why it denied Florida applicants
Where in Florida
Counties with the most First Heritage Mortgage applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Lake County | 217 | 183 | 8 | 3.7% |
| Polk County | 163 | 129 | 22 | 13.5% |
| Brevard County | 135 | 111 | 3 | 2.2% |
| Volusia County | 74 | 65 | 0 | 0.0% |
| Osceola County | 64 | 54 | 4 | 6.3% |
| Sarasota County | 14 | 13 | 0 | 0.0% |
| Pinellas County | 12 | 9 | 2 | 16.7% |
| Hillsborough County | 11 | 6 | 2 | 18.2% |
| Marion County | 6 | 4 | 0 | 0.0% |
| Citrus County | 5 | 4 | 0 | 0.0% |
Other large lenders in Florida
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| United Shore Financial Services | B | 71,405 | 15.3% | 6.44% |
| Rocket Mortgage | C | 46,611 | 21.0% | 6.63% |
| Bank of America | F | 23,634 | 37.7% | 6.24% |
| Pennymac Loan Services | C | 19,516 | 14.1% | 6.50% |
| Navy Federal Credit Union | D | 19,452 | 23.2% | 7.59% |
| Crosscountry Mortgage | B | 19,103 | 5.2% | 6.75% |
| Newrez | D | 17,519 | 22.4% | 6.75% |
| Dhi Mortgage Company | B | 16,661 | 14.5% | 4.88% |
| Lennar Mortgage | A | 14,984 | 21.0% | 4.75% |
| Truist Bank | C | 14,140 | 41.5% | 6.60% |
Frequently asked questions
Florida: 742 applications in 2025, of which 603 were originated and 45 denied.
6.1% of all applications, or 6.9% of the applications it actually decided on. The Florida statewide average across all lenders was 21.1%.
The median rate on loans First Heritage Mortgage originated in Florida in 2025 was 4.99%, against a statewide median of 6.63%.
About this data. Figures are First Heritage Mortgage's own HMDA filing for properties located in Florida, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology